Here’s the bus ad:
Click to expand
And here’s the punchline:
“Paramount Group is going on the offensive on the waterfront, trying to build early community support for a planned 350-foot-tall condominium tower at 75 Howard St. in San Francisco.”
Wow, a war metaphor plus the word “offensive” in the same sentence as the “350-foot-tall condominium” that’s to be on the waterfront. Let’s call that a two-fer.
Oh, and who’s the spokesmodel for 75 Howard? Well, if Hitler came back from the dead and wanted to make money erecting tall buildings right near The Embarcadero, he’d dump Goebbels and hire … former Willie Brown spokesmodel PJ Johnston:
“On Jan. 10, Paramount held a community meeting to gather comments from neighbors. ‘This is a voluntary step on our part,”’ said project spokesman P.J. Johnston. ‘It’s not required, but it seems like the right thing to do.”*
So it all comes together.
Enjoy your new building, SoMA!
And people, if you have the luxury of walking to work every day, then sure, why not do it?
“Specialties: Policy advocacy, strategic communications, campaign planning, nonprofit management, communications coaching and spokesperson training, media outreach, writing, editing, research, and yoga teaching too”
* On Jan. 10, 1939, the Third Reich held a community meeting to gather comments from non-German speaking neighbors of the Sudetenland. ’This is a voluntary step on our part,’ said project spokesman Joseph “PJ” Goebbels. ’It’s not required by the Munich Agreement, but it seemed like the right thing to do.’