I don’t know, I don’t smoke but I already covet me a pack of special edition The Haight Camel Lights. Dig the groovy design, man.
And check the copy on the back:
“The Summer of Love, protests to be civil and a rainbow of counterculture. Whether you started here or put flowers in your hair, grabbed a drum and hitched a ride on a painted minibus, Camel lights up this little piece of San Francisco that pulses with the spirit to evolve, revolve or revolt and follows the force to break free.”
But act fast when you see ’em – they’ll only be available for ten short weeks.
(Wonder if they’ll do the Lower Haight next? What might that look like?)
Click to expand
R.J. Reynolds Uses San Francisco Name and Images to Market Camel Cigarettes to Kids
WASHINGTON, Nov. 12, 2010 / — The following is a statement of Matthew L. Myers President, Campaign for Tobacco-Free Kids:
Joe Camel may have been put out to pasture, but his spirit lives on in R.J. Reynolds’ latest marketing campaign that once again tries to make Camel cigarettes cool, fun and rebellious – and appealing to kids. The new campaign cynically uses the names and images of trendy U.S. destinations, including Seattle, Austin, San Francisco, Las Vegas, New Orleans, and Brooklyn’s Williamsburg neighborhood, in an attempt to make Camel cigarettes cool again. RJR has unveiled cigarette pack designs bearing the name of each city on its Camel web site and has told the media that it will sell limited edition cigarette packs with the city names in December and January (images from the campaign can be viewed at www.tobaccofreekids.org/pressoffice/camelpromotion).
It is deeply disturbing that RJR is using the good name and hard-earned reputation of these great American cities to market deadly and addictive cigarettes, especially in a way that blatantly appeals to children. Certainly the citizens and leaders of these cities do not want to be associated with a product that kills more than 400,000 Americans every year. RJR showed truly shameless disregard for the death and suffering its products cause by calling this campaign a “celebration” of the locations involved.
The hectoring continues, after the jump