Posts Tagged ‘Packaging’

Beverage Update: Say Good-Bye to Those Fruity Forties, Those Ubiquitous 23.5-Ounce Cans of Four-Loko

Tuesday, October 11th, 2011

The upshot of last week’s big news is that the FTC wants you all to treat 4-Loko as something you’d be pouring into cups to share instead of you bogarting a huge can just for yourself.

These cans, which actually have more alcohol than a forty, aren’t resealable, so they’re destined for Hell:

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All the deets:

“FTC Requires Packaging Changes for Fruit-Flavored Four Loko Malt Beverage - Marketer of Supersized, High-Alcohol Beverage Agrees to Stop Allegedly Deceptive Claims to Settle FTC Charges

The marketers of Four Loko have agreed to re-label and repackage the supersized, high-alcohol, fruit-flavored, carbonated malt beverage, to resolve Federal Trade Commission charges of deceptive advertising.

The FTC alleges that Phusion Projects, LLC and its principals falsely claimed that a 23.5-ounce, 11 or 12 percent alcohol by volume can of Four Loko contains alcohol equivalent to one or two regular 12-ounce beers, and that a consumer could drink one can safely in its entirety on a single occasion.

In fact, according to the FTC, one can of Four Loko contains as much alcohol as four to five 12-ounce cans of regular beer and is not safe to drink on a single occasion. Consuming a single can of Four Loko on a single occasion constitutes “binge drinking,” which is defined by health officials as men drinking five (and women drinking four) or more standard alcoholic drinks in about two hours.

“Deception about alcohol content is dangerous to consumers, and it’s a serious concern for the FTC,” said David Vladeck, Director of the agency’s Bureau of Consumer Protection. “Four Loko contains as much alcohol as four or five beers, but it is marketed as a single-serving beverage.”

The 23.5-ounce Four Loko cans are the size of about two regular beer cans and are non-resealable. The FTC complaint alleged that on one company website, consumers were encouraged to enter a “photo contest” in which they posted many photos of people drinking directly from the 23.5-ounce Four Loko cans. In stocking instructions, Phusion urged merchants to place the cans where other refrigerated, single-serve alcoholic beverages are displayed.

The administrative settlement requires Phusion Projects to include disclosures on containers of Four Loko, or any other flavored malt beverage containing more alcohol than two and-a-half regular beers, stating how much alcohol – compared to the amount of alcohol found in regular beer – is in the drink. The order also specifies the location and appearance of the disclosure. For example, the disclosure for a 23.5 ounce can of Four Loko with 12 percent alcohol by volume would state: “This can has as much alcohol as 4.5 regular (12 oz. 5% alc/vol) beers.”

Starting six months after the settlement takes effect, Phusion Projects is required to use only resealable containers for flavored malt beverages that have more alcohol than the equivalent of two and a half regular beers.

Also, the settlement bars Phusion Projects from misrepresenting the alcohol content of any beverage, and from depicting people drinking directly from the container of any product containing more alcohol than that found in two and a half regular beers.”

Ever more deets after the jump.

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The Mayor of San Francisco Takes On the Bottled Water Industry

Friday, March 21st, 2008

Part of this crowd, a large crowd actually, at the San Francisco Ferry Building yesterday was there to get their very own free stainless steel vacuum flask to carry around tap water as an alternative to buying water in plastic bottles.
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These were handed out for free:

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Doesn’t everyone heart S.F.? How about the tap water you get in S.F. and some sourrounding areas? It comes from the Yosemite area, takes a rest around here, and then comes into your kitchen. It’s the best tap water in the world. So what’s wrong with drinking it instead of Dasani or Aquafina or whatever?

In 2007, Mayor Newsom famously worked on getting municipal workers off of the plastic water bottle. That move generated a little blowback but it also attracted some national interest.

In 2008, attention turns to restaurants routinely offering bottled water to patrons. It didn’t used to be this way, but nowadays it’s the first choice  you have to make at some joints and some diners might feel that they’re being a bit cheap if they don’t spring for the spring water. What the Mayor is doing is using a little moral suasion to affect public behavior for the greater good. It’s not really “greenwashing,” actually. What it is is a perfectly appropriate use of the bully pulpit, as it doesn’t force anybody to do anything and it doesn’t cost the taxpayers any substantial amount of money.

Of course the bottled water industry thinks yesterday’s effort smacks of  totalitarianism.

Stainless steel bottles are available while supplies last at SFPUC Customer Service at 1155 Market Street near Civic Center. Take a pledge to stop buying plastic bottles of water and you can get a nice metal bottle as well. Just drop on by. Who knows, you might get lucky.