Work with me here. The Question of the Day is this:
Why do Real Estate Salespeople and Brokers refer to themselves as “Top Producers” when, in actuality, they don’t produce anything?
Producers “manufacture crude materials into articles of use.” Right?
“Main Entry: pro·duc·er Pronunciation: \prə-ˈdü-sər, prō-, -ˈdyü-\ Function: noun Date: 1513
One that produces; especially : one that grows agricultural products or manufactures crude materials into articles of use”
So, let’s compare former President Jimmy Carter with, I don’t know, some parasite that doesn’t produce anything, how about a tapeworm?
See? Jimmy Carter takes wood and nails ‘n stuff and makes useful habitats. Conversely, the tapeworm calls itself a “top producer” because it eats six percent of the food that passes it by and then issues press releases about how it’s a “top producer.”
To review, taking commish out of a real estate transaction doesn’t produce anything. If you sell a house to somebody and then help sell it to someone else a year later, you have not doubled your “production.” There’s still just the one house, and it was produced by somebody else.
Maybe you’re necessary for society and maybe you’re good at your job, but that doesn’t make you a “producer.” Try to find a different term.
Grubb & Ellis Company Announces Top Producers for 2009 at Annual Circle of Excellence Awards
SANTA ANA, Calif., April 21 — Grubb & Ellis Company (NYSE:GBE), a leading real estate services and investment firm, today announced that Bruce McNair, executive vice president, Office Group, of the company’s Washington, D.C., office was the company’s No. 1 producer and top Office Group professional for 2009.
McNair received both honors at Grubb & Ellis’ Circle of Excellence Awards. The annual event, which was held in Scottsdale, Ariz., April 13-15, recognized Grubb & Ellis’ top producers…