Posts Tagged ‘parents’

Magazines to Advertise the Greatness of Magazines: “The Power of Print” Campaign

Monday, March 1st, 2010

Magazines suck these days, right kids? Oh, wait a sec, maybe not. That’s the message coming out of the ”4A’s [AAAA, the American Association of Advertising Agencies] Leadership / Media Conference that kicked off yesterday at the San Francisco Hilton Union Square. Check it:

“The leaders of five major magazine companiesCharles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.”

O.K. then. Here’s the campaign logo – how many fonts from different mags do you recognize? Hint: “Es” is from Esquire (but even I knew that. I got the “M” and the “g” right as well, but everything else…)

Y&R NY made a clever graphic, I’ll give you that. But whenever you hear a Betty harshing on a Veronica, you start to think that the Betty is playing a losing game. For example, how bon are these mots?

“We Surf the Internet. We Swim in Magazines.”

“Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”

Oh well. Look forward to seeing this ad in a few months:  

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In short, magazines, magazines, magazines!

In short, Magazine Fever – Catch It.

In short, Grawwwwwwwk!!!!! goes the dinosaur.

All the deets, after the jump.

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Enter Your Cute Kid into the GapKids / babyGap Casting Call Contest

Tuesday, September 22nd, 2009

Your kid is cute, right? Just adorable. So why not enter the Fourth Annual Casting Call Contest from the Gap and the Disney?

Of course as a general rule, you don’t want to doll up your bundle of joy (these people will take care of that) and you don’t want to pay any upfront fees, which I’m sure there are none in this contest. Follow those rules and You Are Golden.

All the deets are below. It’s on! Enter today!

Here are some former finalists:

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Calling All Proud Parents: Gap Searches for the New Faces of babyGap and GapKids With Its Fourth Annual Casting Call Contest

Gap Teams Up with Disney Family.com for a Nationwide Search to Find America’s Brightest Personalities and Most Adorable Young Faces

 Gap’s nationwide search for babies and kids with a twinkle in their eye, charm in their smile and an expressive personality to match has officially started. Today Gap launched its fourth annual Gap Casting Call, a nationwide contest to find the next faces of babyGap and GapKids. This year, Gap is teaming up with online parenting site, Disney Family.com, offering phenomenal prizes and more chances to win with its first-ever America’s Fan Favorite and Voters’ Sweepstakes awards.

“Casting Call is one of our favorite programs and this year we want to make it bigger and better than ever,” said Pam Wallack, president of babyGap, GapKids and GapMaternity. “The contest is a unique and fun way for us to interact with our customers and their children and we are extremely excited to be partnering with Disney, a brand synonymous with not only families but also family entertainment, to enhance the program and add a little something special to this year’s Casting Call.”

How Casting Call Works:

Entry Phase: From Sept. 22 to Oct. 22, parents across the country can enter their child in the contest by visiting gap.com/castingcall to upload a photo of their baby (ages four and under) and kid (ages five to 10) for a chance to be featured in an upcoming babyGap or GapKids campaign in Feb. 2010.

The Finalists: Once the entry phase closes on Oct. 22, judges will narrow down the field to twenty finalists — 10 babies (five girls and five boys) for babyGap and 10 kids (five girls and five boys) for GapKids. The 20 finalists will be flown to San Francisco with their families to participate in an official Gap photo shoot and will receive prize packages, including a $500 Gap gift card and a deluxe Disney gift bag.

Voting Phase: On Dec. 7, the twenty finalists will be unveiled and voting will begin on gap.com/castingcall. It will then be up to America to decide the next faces of babyGap and GapKids for a 2010 campaign. Voters can vote once a day every day for babyGap [1 boy and 1 girl] and GapKids [1 boy and 1 girl]. And contestants won’t be the only ones with a chance to win great prizes. This year, Gap and Disney Family.com are offering a special Voter Sweepstakes. For each vote cast at gap.com/castingcall from Dec. 7 – Dec. 21, voters will be entered in a contest to win a weeklong Luxury Included  Caribbean family vacation to Beaches Resorts in Turks and Caicos or Jamaica.

The Winners: Four children will be selected as winners of the Gap Casting Call — one baby girl and one baby boy for babyGap and one girl and one boy for GapKids. The winners will be featured in the windows of babyGap and GapKids stores from coast-to-coast and will receive other incredible prizes from Gap and Disney including a $1,000 Gap gift card and a Disney on Broadway package in New York or Las Vegas for a two-night VIP Lion King experience.

“In addition to inspiring great ideas for family life, Disney Family.com and Gap are now giving moms a chance to showcase the kids that make it all worthwhile,” said Emily Smith, vice president, Disney Online Mom and Family Portfolio.

Introducing the Fan Favorite Award:

For the first time in Casting Call history, Gap is introducing an award for America’s “Fan Favorite.” The lucky child who receives the most votes at gap.com/castingcall starting on Sept. 22 will win a weeklong Luxury Included  Caribbean family vacation to Beaches Resorts in Turks and Caicos or Jamaica.

Fan Favorite voting runs from Sept. 22 through Nov. 17 and the winner will be announced on Dec. 7, along with the 20 finalists. To help get the word out, parents can leverage the power of Facebook, Twitter, MySpace, LinkedIn, and good ole’ fashioned e-mail to help get votes for their adorable tot.

To help spread the word about their charismatic Casting Call contestant, parents can also create a “printable,” an adorable mini Gap shopping bag photo holder with arms and legs to showoff their aspiring model. When parents submit a photo of their child, they can opt to print out the printable character that sits on the edge of a table or desk and holds a “Vote for me” sign.

Visit gap.com/castingcall for official contest and sweepstakes rules and information.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.

About Disney Family.com

Disney Family.com is part of the Disney Online Mom and Family Portfolio, a leading group of sites that provide inspiration and ideas for parents on a variety of topics important to today’s families, including easy recipes, crafts, traveling with children, pregnancy, and parenting. Other sites in the Portfolio include Kaboose.com, FamilyFun.com and BabyZone.com.

Light Brown Apple Moth Spraying Cancelled by California Department of Food and Ag

Thursday, June 19th, 2008

The California Department of Food and Agriculture called it quits today on the issue of spraying for the Light Brown Apple Moth. All of a sudden like.

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The family that Stops the Spray together, stays together (or something like that).

This should be gratifying to Senator Carole Migden, who thinks, “Bay Area residents ought not to serve as guinea pigs and have their health jeopardized for an ill-conceived program and an unproven approach.” 

The same with San Francisco City Attorney Dennis Herrera, who says he’s, “glad CDFA appears to have accepted the inevitable.”

So after all these months, that is that.

Biggest Crowd Yet in San Francisco Shows Up For LBAM Spray Town Hall Meeting.

Friday, May 9th, 2008

The bandwagon opposing aerial spraying for light brown apple moth eradication is gaining momentum.

Last night, San Francisco Supervisors Carmen Chu, Gerardo Sandoval, and Ross Mirkarimi, along with scientists, physicians and organic farmers, all addressed a standing-room-only crowd of hundreds at the Hall of Flowers in Strybing Arboretum.

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Senator Carole Migden praises the efforts of the assembled experts.

In related news, the “twist-tie” approach is under new scrutiny in San Mateo County

On it goes. Per the Chronicle:

On Saturday, Stop the Spray Marin is holding a march and rally from 9:30 a.m. to noon at the southwest end of the Corte Madera Town Center. More information about the events is at www.sfspraytownhall.org and www.stopthespraymarin.org.

It’s hard to imagine light aircraft buzzing the city with spray canisters firing after seeing all this agitation, but who knows…

Tiny Moppets Will Say Anything to Stop LBAM Spraying in San Francisco

Tuesday, April 29th, 2008

San Francisco had a large rally yesterday on the steps of City Hall, sponsored by Play Not Spray. Kids and their parents aren’t satisfied with Governor Arnold Schwazenegger’s delay of Light Brown Apple Moth spraying in the Bay Area – they want the whole shebang cancelled.

It seems the majority of people in San Francisco would prefer to deal with the LBAM itself rather than with the effects of eradication. Many feel the cure is worse than the disease.

(Another benefit of cancelling eradication is that indescribable videos like this will stop getting made.)

To Be Continued…

You don’t need to Say Anything to get your point across about LBAM spraying:

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