Are all these billboards a joke from Coke, and Pepsi?
Is this real life?
What it is is the strangest No On Prop ___ campaign I’ve ever seen.
But is it good enough to get 33% to vote No?
First came Coke, all the way from Mexico, all the way back in aught-six. (You see, they use sugar as the sweetener south of the border, you know, instead of corn syrup.)
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And then came the Mexican Pepsi at the Costco:
But now comes the King of Them All, El Medio Litro, the half-litre of Mexican Coke in a bottle:
I only saw one case at Costco #144 in SoMA, just recently.
I don’t know what they go for, probably something betwixt $18-24 for 24.
Who knows what Mexican-made beverage Costco will offer next…
Isn’t it beautiful?
All your favorite brands are here:
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(And guess who owns the building in the background: Robert Redford / Sundance!)
Of course the National Dollar used to advertise Everything $1 or Less but there came a time when that wasn’t actually true, so City Attorney Dennis Herrera got after them.
So now the sign says “Everything ___ or Less.”
(Bonus: National Dollar Sidewalk Bling)
Back in the day, back in 1985, Costco used to sell you a hot dog and a can of cola for $1.50.
The price for this combo deal might go up at some point, but current CEO Jim Sinegal says he’ll be dead before that happens.
Excelsior, ever upward!
You know what Pepsi is doing with all the money it didn’t spend on Super Bowl ads last month? They’re giving it away at RefreshEverything.com, the Pepsi Refresh Project. (Whether this marketing concept works out or not, it’ll be a case for the textbooks irregardless.)
Click here to see how it all works. Basically, you and/or your organization should come up with an idea that needs $5,000-$250,000 worth of seed money (something like “replace the roof on our school’s greenhouse) and then post it at the Pepsi website. If online voters think your idea is worthy, then ka-ching, baby, you’re financed.
The process cycles through each month, so I’m thinking it behooves you to submit your ap just after midnight on the first of the month. (When Pepsi gets too many ideas, they’ll tell you to try again next month.) Get cracking.
Last Saturday, Fonzworth Bentley (P Diddy’s former valet, a while back) and some others came to San Francisco to promote this project by hosting a Pepsi Idea Seminar – you know, for kids. Note that Fonzworth’s pants are NOT orange, they’re tangerine. There’s a difference, you know:
Oh, and guess what, former Coca Cola woman Majora Carter is working on this project. Remember that whole Olympic torch fiasco back in ought-eight when San Francisco Mayor Gavin Newsom and former Police Chief Heather Fong forgot who they were working for and unnecessarily kowtowed to China in a big way? Well, I’m sure Majora does.
Anyway, choose or lose, vote or die - rummage around the website and see if you think it’s worth your time. Your choice.
Hill Harper, left, Mike Posner, center, and Fonzworth Bentley, right (Tony Avelar/AP Images for Pepsi):
And here’s what Hill had to say to the kids:
“When I got a call about the Pepsi Refresh Project I thought about all the people who have ideas but don’t have the tools to build them. This project is about taking the ideas you can think of and making them happen… Everyone in the SF design atrium today has goals and dreams. What’s the journey to get there? People think they need the hook up, to win the lotto, to be the right place at right time — rather than having the right plan and coalescing resources to make it happen. Fear is false evidence appearing real. Courage to overcome fear comes from your heart. What are you passionate about? We have an intuition of what our heart says we should do but our mind tells us otherwise. What in your life have you not done that you’ve been putting off, but you’re heart is saying to do.
(Call and response with students):
I will act with courage.
I will use my heart to make decisions.
I will not allow fear to stop me.”
All the deets after the jump.
So here’s what you get when you throw down for Parmesan Cheese Pasta Roni. After you take out the all-important but pretty small natural flavoring packet, you’re left with what you see below. Is this what they call “slack fill,” or “the difference between the actual capacity of a container and the volume of product contained therein“?
You make the call.
California Business And Professions Code BPC Section 12606 has a few things to say about these matters.
If somebody looked into this situation, could that lead to what they call a nuisance lawsuit? We’ll just have to wonder about that.
Imagine what the “Roni” people or the folks at Quaker, a unit of PepsiCo Beverages & Foods, would have to say about this.
Things can get a little complicated when you’re packing up the angel hair. Life was so much simpler back in the day, when the DeDomenico family started up the San Francisco Treat down in the Mission.
Anyway, couldn’t these pasta boxes be a little smaller?