This is astounding:
America’s slowest big city transit agency thinks it’s “excellent.”
Mull that one over.
What’s changed since 2010?
1. The phrase “world-class” is meaningless. It’s generally uttered by those who don’t know what they’re talking but, for some reason, feel compelled to talk.
2. Agreements, almost by definition, are meant to provide benefit to both sides of a transaction. Calling any particular agreement a “win-win” is like calling water wet.
3. San Francisco, simply, is not a “natural amphitheatre.” Sorry.
All right, whenever you’re away from the City and County, try to use all three in a sentence:
“It’s roomfuls of thirsty admen that have given us all sorts of cool, meaningless phrases like that.
- Corinthian leather.
- Natural beechwood aging
- Tastes great, less filling
“A world-class city like San Francisco needs a world-class boulevard. We’re optimistic this plan will lead to a renaissance of Market Street,’ said Nathan Ballard, Newsom’s spokesman.’”
Now first of all, we already have a “world-class boulevard” – it’s called Octavia and it’s turning out to be a public policy disaster.
Second of all, “world-class: cliché (avoid)”:
Now, do you want to use this phrase the way it was meant to be, like saying that Cleveland has a world-class symphony orchestra. I don’t know if that’s true or if it even ever was, but it’s surprising that a sub-million-population city like Cleveland would have such a good symphony so world-class is apropropriate, right? And indeed, the same could be said for the San Francisco Ballet, which acquits itself quite nicely considering S.F. is the fourth-biggest (and falling – Sacramento, where you at Sacramento?) city in the state.
Or, how about:
“A world-class boyfriend like me needs a world-class omelette, don’t you think, honey?”
Oh, how they must laugh at us:
“I despise the hackneyed phrase “world-class.” It’s a tired cliché supposed to inspire and excite where it only deadens and dulls the senses. In a world where everything is touted as “world-class”, nothing is exceptional or intimate.”
“Here’s my deal: I’m a world-class talking head. I’ve made my bones and I’ve got all my bona fides.”
“Is there anybody else who winces at the use of “world class”
What would the Encyclopedia of Business Cliches say about us? Nothing good, that’s for sure.
Or Gaia, maybe She could help with this issue. Yes, Divine Intervention will be required at this point.
Or you know, Whomever, just please make it stop.