After 64 years, Smokey the Bear gets a Makeover. “Get Your Smokey On!”
Monday, June 23rd, 2008Guess what. Smokey the Bear is back, baby. And he’s all bear. Smokey recently came to San Francisco’s City Hall to show off his new look.
Kind of a gender bending ad campaign, you might think. Check the video if you want. CGI S.B. is now voiced by Sam Elliot, sort of.
What would you make of this scene?
Feel free to check things out. The Bear is Back, after all.
The problem with this new Poochie-esque makeover of shirtless Smokey is that, at least in San Francisco, this is a bear:
via markjhandel’s flickrstream
But if the new half Fonzerelli/half Smoking Joe Camel Smokey doesn’t do it for you, there’s always the national Real Time Wildfire Map to look at. It’s kind of cool.
And your kids might like this. Stay safe this summer!

