The SFMTA knows it has an image problem, so when it spends our money to make itself look better it needs to acknowledge reality. So what it does is to say, “We’re working on it, we’re trying to get better.” See for yourself here at the new official MUNI Blog.
Compare it with PG&E’s current “We’re sorry we blew up part of San Bruno and killed eight people” campaign or Buick’s “We know we have a horrible brand image that’s been built up over the decades, but please give us another chance” campaign
So here it is, the Moving SF Slowly blog. What do we see here? We see a logo that was released with recklessness. And we see “excellent transportation choices?” What does that mean? Is it aspirational? Does the SFMTA really consider itself “excellent?” I mean, just random chance would have the transit system that you, the Gentle Reader, have be average, on average, or mediocre, right? But MUNI sucks, right? MUNI is the worst big-city transit system in America, right? So where does the “excellent” part come from? I mean, you’re living out there at 42nd and Lawton and what are your “excellent” “choices?” And “The SFMTA is responsible?” Do you think that phrase is in there by mistake? I don’t. IMO, it’s more phoney-baloney, folksy PR bullshit from an official SFMTA spokesmodel. And do the people at MUNI work “tirelessly?” Well, it depends. If you’re talking about the cable car operators who skim fares off of tourists six dollars at a time to “supplement” their already-fairly-large paychecks, well, perhaps you’re right, MUNI flack. And the SFMTA’s PR machine is only starting up now, in 2014? Like, they’ve never tried to start telling their “story” before? I think that’s incorrect. Anyway, check it:
And who’s Kristen Holland? Why it’s none other than Nat Ford’s Right Hand Man!
Or left-hand woman, in this shot anyway.
Hey Kristen, were you at the infamous “snitch” meeting? I think so! How has MUNI improved since then? You know, in some ways MUNI has gotten worse.
All right, we’ll see how this latest PR effort from MUNI goes. One suspects that Proposition A is the primary motive. (Hey Kristen, why would SFMTA Director Bruce Oka oppose giving you another blank check to the tune of a half billion dollars? Why not blog about that?)