Man, I’d hate to be renting a car by the hour whilst driving from Arizona to the Bay Area.
Anyway, as seen in the 94117:
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Anything to save a buck, huh Zipcar?
Upshift is here, or at least it’s here in the Russian Hill and Nob Hill areas.
Here’s how it works:
“1. TAP A BUTTON – Anywhere in San Francisco. Get a car for the day with one tap. It’s that easy.
2. GET A CAR DELIVERED – Get a Small, Medium, Large, or Luxury vehicle delivered in 60 minutes. You drive it for the day & our driver rides off on a bike! Introductory rates from $49/day.
3. LEAVE IT ANYWHERE – Drop it off wherever you like in the city. We’ll come pick it up. That’s it. You’re done.”
So your rent-a-car will arrive double-parked at your front door with a green Bianchi or whatever on top and an inner-city sweathog inside. The Upshifter will simply hand you the keys and then pedal away.
(I’ll note that bicycle theft is an issue in San Francisco, just saying. Who’ll be the first Upshifter to lose his/her ride?)
All right, all the deets:
“Upshift is an exclusive, members only car club. Get the freedom of owning a private car with the luxury and convenience of a car service. Push a button, get a hybrid, SUV, or luxury car delivered. You drive it for a day. We pick it up when you’re done. No need to return to the same location as long as it’s in our zone (includes all of the core areas of San Francisco). We professionally operate a fleet of cars out of a single garage. Cars can only be taken out by the day only to start. Subscription pricing and recurrent bookings (eg, deliver a car every Tuesday at 7 am) for regular usage needs. The main limitation of carshare today is parking, not vehicle cost.”
Founded by Ezra Goldman. Who’s that?
Upshift makes getting out of town easy. Just push a button on your phone, get a car for the day delivered to your door, and get out of town. We’ll pick it up again anywhere in the city when you’re done, even at a different location from where we delivered, enabling a “one way” service. Payment is all done through your Upshift account, with no cash or card transactions and no paperwork.
Your next car fits in your pocket. And someday, it will drive itself to your door.
Upshift provides club members great cars on demand at the push of a button. We’ll pick up and drop off anywhere in the city- even in two different locations for one way service. Upshift provides more convenience and flexibility than car leasing with less cost, commitment and hassle.
We have spent over 2 years developing the model and getting backing from the world’s best carshare, autotech, and insurance experts around the world. Carsharing takes 9-13 cars off the road for each car we put on the road, unlocking new park space for more livable cities. We enable a transition to a car-free urban lifestyle, taking 1M cars off the streets, to save 10B pounds of CO2 per year by disrupting the car leasing market.
Well, welcome to town, Upshift.
It’s a mere formality now, this plan from July 11th, 2014 to give a metric ton of street parking spaces over to ZipCar and the like.
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Hey look, even spaces on the side of the block where I live.
Like, I don’t care, but man the NIMBY’s are not going to be happy with this, NOT ONE BIT! If the spaces get used too much, it’ll piss off the NIMBYs. But if the spaces get used not that much, it will also piss off the NIMBYs.
What’s next, spaces reserved for Avis and Hertz cars? Perhaps. Why not?
If you stop in one of these spaces in your private car, you risk a ticket. If you go and actually park in one of these spaces, you know, like you’ve been doing the past two decades, well, you’re going to get towed, with extreme prejudice. And that will run you $500-$1000. So, respect!
As with every other program SFGov does, some of us will win and some of us will lose.
Oh, hey, what about street cleaning? Is ZipCar going to get a pass on this or will they send somebody out to move the cars for two hours (ala Kramer in Seinfeld) or will something else occur? I know not.
[UPDATE: Oh, here we go:
"Anytime we change [Jay Primus means take away when he says change but oh well] parking, there is opposition,” he said. “The challenge for the MTA and the car-sharing [he means car rental, cause you know they are rental car cos.] companies is to get awareness of the benefits of car sharing. Academic research shows that … [yada yada yada.] But we know that communicating that will be a challenge.”
Oh Jay Primus, you are a Golden God! But we, the unwashed masses are so, so ignorant! Oh Dr. Primus, please make us “aware.” Oh Dr. Primus, please educate us! And keep up the great work with MUNI – no changes please, it’s already perfect!]
All right here we go:
“Brian Harrigan is on the other side of the equation. He is on the lease of an iconic four-bedroom Victorian in the Lower Haight. He could probably rent the rooms out for as much as $1,500 each, but he doesn’t want to be greedy. At the same time, he said, ‘If I was to rent it out at like $500 I would have hundreds of emails. You would get everyone applying for it, and it wouldn’t be manageable.’ Harrigan recently had a room open up in the apartment and he decided to put it up at $1,000 — about double the rent-controlled rate and $500 below what he could have charged. Even with the inflated price, he received about 50 applications for the one room.”
What what what – the rent for the room is “about double the rent-controlled rate?”
Non non non! You can’t do it that way in SF.
Here are the three rules, IIRC:
1. Total rent paid by the subtenants may not exceed the rent paid by the master tenant to the landlord.
2. Rent paid by subtenants to the master must be proportional to the total rent – so if the rent controlled rate is for a two-bedroom is $1000 per month to the landlord and the master and sub each share 50-50 (like the rooms and everything else are identical) then the rent charged to the sub should be $500, or close enough to $500.
3. The rent paid by the master to the landlord shall be disclosed in writing to the sub before the sub moves in in the first place.
Those are the rules – live it love it learn it.
Now, can a subtenant get back money from the master if the rent charged is deemed to be disproportionate? Hell yes, going back years.
So is it wise to tell KQED how you set the rate for a room in rent-controlled San Francisco if you’re not sure you’re doin it right? No.
So what should master tenants do then? ‘Cause if you advertise a room for $400 a month on craigslist the world will beat a path to your door, right?
Here’s what you do, you figure what the rent should be for a room but you keep it a secret at first. Then you advertise the room at a market rate, $1400, whatever – and that will cut down on the riff-raff, that will avoid a 50-person beauty contest from every state in the nation, right? And then after you pick somebody to be your new roomie, then comes The Reveal, which is actually the rent is only $400 a month are you cool with that. And it will be, I guarantee it.
What’s that, this strategy isn’t for you because ____? Well all right, have it your way. But just make sure* you split the rent proportionally, that’s what I’m saying.
*Heavy is the head what wears the master tenant crown, right? Of course, there are pros and cons to being a master tenant in rent controlled SF – it’s not for everyone.
Find me a recent photo what shows five or more tower cranes in Frisco – I challenge you.
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INTRODUCTORY NOTES: “I’d like to open my remarks with a humorous anecdote. The official bird of San Francisco isn’t the California Quail! It’s actually the crane. [Pause for gasps and puzzled looks.] The _construction_ crane! “[ Pause to wait for the applause to die down, to enjoy the smiles of onlooking Walter Wong and Rose Pak, to bask in glory of being appointed by that guy who got appointed by that guy who got appointed by Willie Brown, to exult in being an obedient figurehead girl who does exactly what Downtown tells her to do.
There is new signage on the building proudly proclaiming that “AVA is Now in a Relationship with Mid-Market,” and my first thought was, “Be careful to avoid the meth heads and chronic alcoholics in your new relationship, AVA. They will always be a disappointment.”
Photo via the San Francisco Civic Center Blog:
expand form a relationship with Mid-Market
(First NeMa and now this.)
Here it is, writer Sarah Tilton’s latest in the Wall Street Journal:
And here’s a Dewar’s Profile of a NeMa Building resident who doesn’t seem embarrassed to live there.
Kicking it on the rooftop with a nice mug of Smitten Brand Ice Cream no doubt:
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So like you’ll regularly see a couple dozen in the field with only a few left at the Music Concourse.
This is new on me – I was used to seeing only six or eight tourists on this things at any given time.
See ‘em? Two teams, two leaders:
Them Segways themselves, well they represent failure, but Segway rentals in GGP in 2013, well that represents success, looks like.
You see, first it was all like this, abandoned, empty:
Then it was all like this, as seen from 225 Bush, a slightly older and slightly shorter building:
And then you could see through the thing, as seen earlier this year:
And now it’s a beacon at night.
I guess it’s called 140NM now? Ok fine.
So, first this building was commercial office space, then they wanted to change it to condos, and then they changed it back to office space, and now I’ll bet they wished they had stuck with the condo idea. Oh well.
Anyway, get all the deets on the Pacific Bell Building right here.