Posts Tagged ‘research in motion’

SF Bike Messenger President Fergus Tanaka, Star of New BlackBerry Ad, Would be Better Off With Brakes and No Helmet

Wednesday, October 13th, 2010

As opposed to his current setup, which is No Brakes and Yes Helmet.

What I’m saying is that he’d be safer, and we’d be safer as well.

[UPDATE: Most likely that helmet will never do him any good. But brakes would definitely be useful at some point in his career. I know he has methods for slowing down and stopping but he doesn't have "brakes" as required in California. Most cyclists are with me on this one, but not a substantial portion of the hard core, it seems. That's O.K. If you want to change the law, then change the law, be my guest...]

Who knows, maybe he borrowed the bike for this ad, recently filmed on the Streets of San Francisco:

Click to expand

Or, maybe, just maybe, someday he could afford, you know, in addition to the helmet, like brakes ‘n stuff. Perhaps a braking system on the front wheel for stopping power and another one on the rear wheel for compliance with the CA Vehicle Code?

Not saying you’d have to use them or anything, just for an emergency, let’s say.

Now, did those Research in Motion people force poor Fergus into wearing a helmet (which he’s not required by law to use in CA) and then let him get by without brakes (which he IS required by law to use in CA)? Seems bassackwards to me.

(And does he really call it “The Future Phone?” Like, “I’ll call you on my Future Phone as soon as I get back in range,” or something like that?

Anyway, enjoy your residuals and your ‘Berry, Fergie.

Really.

Just saying, not to sound like a square or nothing…

(I guess you got to click on it to make it go, depends on the browser…)

[UPDATE: Oh wait, here's my bike, it has even fewer parts than your brakeless fixie. See? I mean, it's so unnecessary and impractical having spokes and hubs and chains and whatnot, so I figured I'd just get rid of them all. Like, less is more, man. And there are fewer things for people to steal now. And, naturally, I'm just a bit more pure than you, man. You just don't know what it's like until you've Gone Hubless, man.

Bradford Waugh

(You can't get much cleaner than this...)]