Posts Tagged ‘robin’

How the Commenters of SFGate Ruined, Just Ruined, This Press Release/Advertorial for the McRoskey Mattress Co.

Tuesday, July 10th, 2012

Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.

There’s something wrong with yo noggin, is what I’m saying.

Anywho, comes now the longtime San Francisco-based McRoskey Mattress Co. with its new square bed what costs five figures(!).

Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:

“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”

“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”

Here’s how it will look in the corner of your live-work mansion:

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And here’s the original release, below, if you want to compare.

McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.

(Oh, because it’s not worth thousands of dollars.)

McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.

McRoskey, nobody wants your $12,000 beds.

(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)

“McRoskey Mattress Introduces The New 7′X7′ San Francisco King

McRoskey’s newest standard size is for people who really love to stretch out

SAN FRANCISCO, May 8, 2012 /PRNewswire/ – McRoskey Mattress Company introduces a new standard size mattress set, the 7′X7′ San Francisco King©. This seven foot square mattress is the perfect size for people who want more freedom of movement while sleeping, love sleeping with their pets or just want more room to cuddle with the kids.

According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”

Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts.  Box spring heights can be customized.

This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is  $7,777.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
ROBIN MCROSKEY-AZEVEDO
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=99696

SOURCE  McRoskey Mattress Company

McRoskey Mattress Company

CONTACT: Dianne Newton-Shaw, The Placemaking Group, +1-510-835-7900, x 206, for McRoskey Mattress Company

Web Site: http://www.mcroskey.com/

Modern Art in a National Park: “Presidio Habitats” Runs Until May 15, 2011

Monday, May 24th, 2010

Turns out that the Presdio‘s born-and-raised millionaire and billionaire NIMBY neighbors can’t keep modern art out of our Presidio after all.

Anyway, this is the first I’ve heard of the effort. Check it.

Look for this next time your in the Presidio:

SAN FRANCISCO, May 24 — PhilippeBecker (www.beckersf.com), a San Francisco branding and design agency announced today that it is one of11 international designers and artists commissioned to create art for public display in the Presidio, in the first-ever public art project conceived for a National Park.

Commissioned in 2009 by the FOR-SITE Foundation in partnership with the Presidio Trust, 25 designers and artists were invited to submit habitat proposals for specific animal residents of the Presidio. 11 submissions were selected and commissioned for the Presidio Habitats art installation, including PhilippeBecker’s “Winged Wisdom”. [http://for-site.org/presidioHabitats/artist.php?code=2]

Winged Wisdom was conceived by Brody Hartman, director of creative strategy for PhilippeBecker, and designed in collaboration with Philippe Becker, creative director. “The American robin is an enduring icon in our landscape. It is a beloved bird whose behavior demonstrates nature’s ‘wisdom’, which in turn teaches us valuable lessons about how to relate to the land and with each other,” says Hartman. Winged Wisdom is composed of three-dimensional letters that spell out within the landscape three of the robins’ wise behaviors: ‘resolve conflict with song’, ‘adapt to change’, and ‘nest from the inside out’.

Each letter, built of steel armature and mesh netting, is filled with sterile straw, providing ideal nesting material for the robin.  “Our hope is to give park visitors an unexpected, yet mindful provocation of nature’s strength and wisdom,” says Hartman.

Other installations include Fritz Haeg’s Snag Tower, Ogrydziak/Prillinger Architects’ Exhibition Pavilion, and Ai Weiwei’s Western Screech Owl Habitats. Overlooking the Golden Gate Bridge, the Presidio Habitats installations will be on view for a full year.  More information is available at http://www.for-site.org/presidioHabitats/about.php

Ai Weiwei
Philippe Becker Design
CEBRA
Chadwick Studio
Mark Dion with Nitin Jayaswal
Jensen Architects
Amy Lambert
Nathan Lynch
Ogrydziak/Prillinger Architects
Surface Design, Inc.
Taalman Koch Architecture
Proposals/Models on Exhibit
Jeffrey Berkus Architects
CMG Landscape Architecture
Topher Delaney
Design Ecology
Amy Franceschini with ALITE Designs
Anya Gallaccio
Fritz Haeg
Walter Hood
Michelle Kaufmann
Rigo 23
John Roloff
SIMPARCH with Deborah Stratma
Mark Thompson
Bruce Tomb and David TombAbout PhilippeBecker
 
About PhilippeBecker

PhilippeBecker is a branding and design agency founded in 1998. Agency clients include Clorox, Del Monte, Disney, Gap, Hewlett-Packard, IDEO, Jamba Juice, JCPenney, Kellogg’s, Microsoft, Safeway, Starbucks, T-Mobile, Walmart, Whole Foods Market, Williams-Sonoma, Inc., and Wrigley. More information is available at www.beckersf.com.

About the FOR-SITE Foundation

The FOR-SITE Foundation, a non-profit organization, is dedicated to the creation, understanding, and presentation of art about place. FOR-SITE was created in 2003 to encourage the development of new work for exhibition in public institutions. Presidio/Site/Sculpture, a site-based initiative of the FOR-SITE Foundation launched in 2008 with Andy Goldsworthy’s Spire, provides the public with new ways to see, understand, and appreciate the natural, historic, and cultural resources of San Francisco’s Presidio, a 1,491-acre urban national park. More information is available at http://for-site.org/.

McRoskey Mattress Company’s New Low-Cost Recession-Era Beds are Still Crazy Expensive

Monday, February 22nd, 2010

Today’s announcement from San Francisco’s McRoskey Mattress Company, that place on Market near Gough, talks about their new “BASIC” line. So, temporarily, during “introductory pricing,” a low-cost queen mattress set will run you just $3500(!). But that’s not the funny thing.

The funny thing is that McRoskey is worried that this new “recession special” line will cannibalize sales of their even more expensive beds.

“This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”

(IMO, a “wonderful idea for newlyweds” would be for them to spend their money on something else, or maybe even not at all.)

All right, enjoy your expensive recession-era beds, San Francisco.  Oh, and pillows too – they run $500 per, or something.

NB: If you think you can get a good night’s sleep only on a McRoskey mattress, you’re delusional. Also, your salesperson thinks you have more money than brains. Sweet dreams!

San Francisco’s McRoskey Mattress Company Introduces the BASIC Mattress and Box Spring Set

The BASIC offers trademark McRoskey quality at a comfortable price

SAN FRANCISCO, Feb. 22  — San Francisco mattress maker McRoskey Mattress Company introduces the newest member of its mattress product family, the BASIC mattress and box spring. The set is available through March 14, 2010 at introductory pricing.

“We’re excited to introduce the new McRoskey BASIC. It’s made with our trademark attention to detail,” says McRoskey owner Robin McRoskey Azevedo. “This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”

The new McRoskey BASIC mattress is made with buoyant cotton and polyester fiber filling materials and is built to a medium firm comfort. It is a two-sided mattress that can be flipped for use on either side, extending the life of the mattress. The BASIC mattress is built with the signature McRoskey innerspring system providing supple yet strong support. The BASIC’s construction details include vented mattress and box spring sidewalls allowing for a cooler, cleaner sleep. The BASIC box spring is flexible, enhancing comfort and relieving pressure.

The new McRoskey BASIC comes in all standard sizes including California and Eastern king, queen, full and twin, and custom sizes are available. The BASIC set has a non pro-rated 8-year warranty. To learn more about the McRoskey BASIC mattress and box spring visit www.McRoskey.com/Basic.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. In addition to mattress and box spring sets, McRoskey sells fine French blankets, luxurious down pillows and duvets, shipping worldwide

Catching Up with Robin Wright Penn – The Private Lives of Pippa Lee Opens October 23rd

Sunday, October 11th, 2009

Well, looky here – bay area local Robin Wright Penn is making the news because she’s making movies, which is probably how it should be. The Private Lives of Pippa Lee should be opening by the end of the month.

Look at RWP, up on the catwalk in black leather with Keanu Reeves on the press tour:

Private+Lives+Pippa+Lee+Premiere+Toronto+International+qB7QcdIIUkVl copy

Keanu looks interested in “Pippa”…

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…but she’s already connected with… Alan Arkin!

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Let’s flashback to the 1970′s when Robin’s character gets played by Gossip Girl’s Blake Lively 

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And what’s this? Disco-era spanky panky with Julianne Moore?

art

I was alive in the 1970′s but I don’t remember underwear looking like that. (How about the 1940′s instead?)

And Petaluma girl Winona Ryder is in this thing too?

Oh my.  

The Motorized Bicycles of Golden Gate Park

Saturday, January 3rd, 2009

Well look what the kids are doing these days. They’re putting internal combustion gasoline engines on their mountain bikes and cruising around Golden Gate Park.

So, throw the California Vehicle Code out the window, grab your Nazi-ish, spiked Pickelhaube helmet, fire up your Robin Subaru EHO25 or EHO35 (or cheaper alternative), and ride, ride, ride. This could be you!

Click to expand:

You can convert your sweet ride for just $150. Or, you get them in the Mission Mission district district for only $550 on the craigslist.

Custom built motorized bicycle with a brand new 80cc engine on a fully inspected cleaned and fine tuned mountain bike frame. 100 plus mpg and up to 35 mph. These motor assisted bicycles have been assembled with great care and ready to ride. In stock or custom built. Only $550 for a brand new ride. For more info please contact. 415-574-6561 or email reply. Thanks and have a great holiday!!”

Now don’t worry your pretty little head about oil-burning 2-stroke engines, or the California Environmental Protection Agency, or the DMV, or the cops - just do whatever the heck you want. It’s your birthright, after all. 

See on the Panhandle bike path (putt,putt, putt, putt….). Stay dry!