Via Todd Lappin of Telstar Logistics comes news of the source of the SFMTA’s new logo.
Better A or B?
Here’s the story:
“For 30 months now, I have been in love with our logo. It has the perfect blend of abstract design with a bold image. It even looks good on metal in our lobby.
Apparently, the San Francisco Municipal Transportation Agency (SFMTA) was holding a contest for designers to take a stab at their new logo. This is pretty major, as this represents the entire public transit system of San Francisco and would probably be plastered on anything with a surface. Recently, the winner of the prestigious contest was chosen: Paul Miller from the great design firm Method (we are big fans of theirs!).
While I have to admit I really like the winning mark, I think it’s because I am a bit biased:
Contest here. Results here.
I am a bit beside myself to be honest. I am highly doubtful of this being intentional, more likely a similar creative process (and taste!), but this is a pretty important flag to raise before this becomes the new look of San Francisco
SFMTA or Paul: we’d love to chat. Call us! 312-361-3555″