See those letters in solid-colored circles at the bottom of the Kaiser Permanente “thrive” bus stop ad near Geary and Gough? That just might earn Kaiser a cease and desist letter from Lester G. Freundlich, Senior Associate Counsel, Metropolitan Transportation Authority. Just check out beloved local website Muni Diaries here and here to learn of the metaphorical long-distance beat-down 40WithEgg recently received all the way from the Empire State.
The problem comes from using circled capital letters while referencing a transit theme.
Well let’s see dare ah, you’se got an “A,” in dare – what’s youse guys doin’ wit our freaking “A”? Click to expand:
Of course, you’d think that Kaiser would have looked at this issue already, but you never know.
These days, Joe Moore appears to be off of the thin ice for now, but who knows what the future will bring. Will he get sued by MUNI?
Possibly. Oh well.
Give those New Yawkers Hell, Joe. And Kaiser, you too.
Let’s close with a sample of a scary cease and desist letter. Cheers.
Your above store was selling through website www.Cafeshops.com a variety of T-shirts based upon Metropolitan Transportation Authority’s trademarks for various routes of the New York City subway system.
The symbols for the routes of the New York City subway system are MTA intellectual property which may not be used on products without a license from MTA. In the absence of a license for these products, you must immediately cease to sell the unlicensed products.
On the basis of the above, at MTA’s demand, www.cafeshops.com has removed your shop from its site.
This is to demand that, if you are manufacturing or selling these products through any other channel, you must cease and desist immediately.
Please respond immediately in writing to me at the address indicated below or by email at the address indicated below, by completing the applicable statements on page 2 and returning this letter to me.
Lester G. Freundlich
Senior Associate Counsel
Metropolitan Transportation Authority