Cadillac Ranch, Bryant Mortuary, 635 Fulton:
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I remember seeing CODA Automotive’s first SFMTA bus stop ad back in 2010. I thought, “Man, what a turkey.” That’s the year I started the DeathWatch.
This whole CODA concept appeared to be another big fat loser from Goldman Sachs and that’s exactly what it turned out to be.
Ah memories, memories from 2010:
“Whatever You Do, DON’T Put $499 Down on the $45K, Mostly Chinese, All-Electric Coda Sedan
I’ll tell you, the Mitsubishi Carisma didn’t exactly slay the European market when it went on sale a decade and a half ago. Simply, it wasn’t popular. Then a regional car maker in China tried to take the design from Mitsu and make a version to sell to the Chinese in 2005. It wasn’t popular there neither, even at a price of just $10,000. It, as they say, “lacked quality to make a mark“ in the Chinese market. O.K. then.
Well, they went and took out the gas engine and fitted it with a big heavy battery and a lightweight motor and that’s how we’re getting the 2011 Coda Automotive Sedan at a price of, wait for it, Holy Toledo, $44,900. That’s the news of the day, 45K, officially.
Should California and the feds give you tax credits to buy this thing if all Coda Automotive is going to do is raise the price sky high?
What a POS this thing is. Just look at it. In some ways better, and in some ways worse than your sister’s ’94 Honda Civic:
Now, they’re going to have a showroom in the bay area soon and they’re going to let you take a test drive starting next month. Fine, test drive the thing, I don’t care. But don’t give them a deposit, don’t encourage them.
All right, what about the all-electric Nissan LEAF, the Coda Sedan’s arch-rival? The LEAF is better and cheaper.
Here’s what an overly-excited CODA fan was saying about the LEAF last year:
“It’s an alien-looking buggy with small wheels and no nose that won’t look like a real car to American buyers”
Uh, no, that’s incorrect. Sorry.
Hey, here’s a question:
Why is the LEAF so much cheaper than the CODA?
Yes the CODA has a big trunk that the LEAF lacks but so what. (The CODA has small rear seat area because of that big trunk, so oh well.)
“More ominously for the company, the sedan is more expensive than the Nissan Leaf, which will retail for $32,800 before incentives. Put another way, the Leaf is almost as cheap before incentives as the Coda is after incentives. And Nissan has a well-known brand name and years of automotive experience.”
Here’s another question:
Why does the CODA cost so much more than the Chinese design it’s based upon?
Here’s another question:
How on Earth can people call the CODA an American car if the bulk of it, the glider (basically the entire car except for the battery/transmission) is made in one factory in China and the giant battery is made in another factory in China? What’s that, you wait for the boats to arrive in L.A. County Contra Costa? Solano?, Alameda? (one of them counties anyway) and then slap the battery and various whatnots inside the glider and that’s your “final assembly” in America? I cry foul.
Let’s face it, the Coda Sedan is a Chinese car, whether you like that or not.
Now, speaking of tough sells, let’s look at some of the marketing we’re getting from the CODA people. Go ahead, click and read along:
“The CODA might be the most agile car you’ve ever driven.”
“Do you know the feeling of stomping the pedal and waiting for the car to build speed? Those days are over. The experience of driving a CODA is completely different.”
Well, I know what a Chevy Chevette Diesel automatic is like. It’s slow, with a o-60 time of 20 seconds plus. I know your CODA is quicker than that, but is the experience of driving the thing “completely different” from other cars? Nope.
“It’s small, energy-dense UQM PowerPhase® electric motor packs a punch, and weighs hundreds of pounds less than internal combustion engines.”
How can a motor be “energy-dense?” Shouldn’t you be talking about the energy density of the battery instead? Speaking of which, how much does the battery weigh? Isn’t that the more salient aspect?
“So whether you’re standing still or moving at a good pace, you’ll get instant torque and acceleration when you need it.”
You’re selling an electric car on this basis? Isn’t the CODA slower than the average car being sold today? Yep.
All right, caveat emptor.
All the deets, after the jump
Here’s the news of the day:
“Working with some of the largest and most respected banks in the country, Tesla has been able to create a financing product that combines the surety and comfort of ownership with all the advantages of a traditional lease.
US Bank and Wells Fargo will provide 10% down financing assuming a good credit rating, and the down payment is covered or more than covered by US Federal and state tax credits ranging from $7,500 to $15,000. New Jersey, Washington and DC also have no sales tax for electric vehicles. These advantages are not available when leasing.
After 36 months, you have the right, but not the obligation to sell your Model S to Tesla for the same residual value percentage as the iconic Mercedes S Class, one of the finest premium sedans in the world, made by Daimler (also a Tesla partner and investor).
Not only is Tesla guaranteeing that resale value, but Tesla CEO Elon Musk is personally standing behind that guarantee to give customers absolute peace of mind about the value of the asset they are purchasing.
We also encourage you to think about Model S ownership in terms of true out of pocket cost. When considering the savings from using electricity instead of gasoline, depreciation benefits, and other factors, buyers will save hundreds of dollars per month compared to owning a gasoline powered car.”
The problem with this, or rather, one of the problems with this, is that Mercedes Benz S-Class cars have horrible resale value.
So if Elon Musk really wants to put his money where his mouth is, why doesn’t he use cars more desirable and practical for the residual value percentage guarantee?
How about the Nissan Versa or Honda Fit?
But tell me if I’m wrong, tell me if the final assembly facility in Benicia starts chugging out product all of a sudden ala Willie Wonka’s chocolate factory.
Otherwise, I’m concluding that Coda is dead. It’s not responding to stimuli, anyway.
Get the story here, just keep on clicking back in time to learn about the star-crossed Coda Sedan.
Why did we, the taxpayers, subsidize Coda when it was obvious that it couldn’t succeed?
I don’t know.
Now back in 2007, the electric car we were going to get from China was called the Javlon XS500. It was suppose to come in 2008. It didn’t. Check it:
Adieu, Coda Automotive.
Then, in 2008, we were promised the Miles XS500. That was going to come in 2009. It didn’t. Check it:
Then, in 2009, we were promised the Coda Automotive Sedan. That was going to come in 2010. It didn’t. Check it:
And on and on.
Coda’s investors include:
Let’s check in on troubled Tesla Motors’ troubled CEO, Elon Musk.
Here he is – please try to guess which photo here has Photoshopped footwear. It’s not easy:
You see, ’cause one’s a joke and the other, well, the other’s kind of a joke as well.
First of all, let’s examine the appropriate number of kids to have with a woman a’fore trading her in on a new model.
In Elon’s case, that number is five.
Then bam, you move on.
If you’re Elon.
And what does your first wife say to all this? She’s all, well at least Elon’s new gal isn’t a blonde.*
Cause you see, that would fit the profile of a stereotypical messianic middle-aged asshole CEO-type to a T.
Which rhymes with T (sort of).
Which stands for Trouble, Tesla, and The Times.
So let’s see, from the mouth of the horse, or jack-ass, your pick:
“NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn’t actually charge to max & took a long detour.”
Well, as discussed here, that bit in the NYT (instigated by Tesla to show off its branded power stations) had issues.
But was it fake?
NO, NOT AT ALL.
So you were wrong, Elon.
And oh what’s that, you have the logs from the car, but not GPS data or recordings from Tesla Customer Service?
Isn’t that kind of funny?
And Elon, how much range should your six-figure car lose after parking it overnight when it’s cold?
What’s the appropriate amount?
And Elon, isn’t your Model S sort of a ridiculous vehicle being big on the outside (longer AND wider than an eight-passenger Toyota Land Cruiser) and small on the inside?
And Elon, didn’t you promise you’d deliver 5000 vehicles last year?
And are going to meet that goal? I don’t think so.
You see, a normal person would feel bad about breaking a promise.
Do you feel bad sometimes, you know, when all those things you’ve said would happen don’t actually happen, you know, actually and IRL?
I don’t know.
And oh, there’s this:
“Detail showing car driving around in circles in front of the Milford Supercharger trying to get Model S to stop.”
Would you like to correct that one, Elon?
Didn’t think so.
Hey Elon, if you’re so rich and confident, why don’t you use your own money to fund Tesla?
Hey Elon, if you’re so rich and confident, why don’t you guarantee the loan guarantee you worked out with the feds?
You know, so the taxpayers’ half a billion dollars wouldn’t be at risk.
So here’s your lesson, Elon:
See how that works?
So this is wrong:
Why don’t you correct yourself, Elon?
Oh, here’s somebody who’s not wedded to the idea of Tesla being the greatest corporation evah:
@markoff Excuse me Elon, but Margaret Sullivan does not speak for the NYT. Distortion to say the NYT “reversed.”
Oh Elon, will you ever win?
(And please pay back our money soon, m’kay? ‘Cause we’re still out for Solyndra ‘n stuff.)
*At least you didn’t shoot her through the bathroom door four times, srsly.
Vaunted Tesla Motors’ vaunted Model S sedan getting towed at the end of a New York Times test drive:
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Oh Elon Musk, will you ever win?
Oh Elon Musk, your jackassery actually hurts the industry you’re trying to promote.
Oh Tesla CEO and media criticElon Musk, don’t you yourself burn far, far more petroleum than the average American? Like you get a loan from the taxpayers and a good chunk of that money goes to paying your aviation fuel costs, to the tune of hundreds of thousands of dollars?
Isn’t it ironic?
Read the news and turn the pages/
Watch them play a different game/
And [soon enough] no one knows your name
Why on earth are we subsidizing the totally crummy CODA Automotive electric car company? It baffles me. What makes it a good company, what makes it worthy? Nothing.
Anyway, here’s the latest, as expected, the first recall notice has come early, before CODA even delivered 100 cars worldwide.
Here’s their “Statement” about the matter:
“CODA Automotive is committed to safety and has voluntarily recalled* 78 of its 2012 CODA model year vehicles within the VIN range of 53G1U4A48CB000026 to 53G1U4A48CB000260. The recall campaign was issued because of the potential that the side curtain airbags in certain vehicles may not deploy as intended due to an improper installation. Certain 2012 model year CODA vehicles may have this condition. There are no known injuries related to this recent discovery. CODA Automotive holds itself to the highest safety standards and continually strives to offer the most reliable product for its consumers.”
Now, I’ll ask you, how many tens of thousands of these vehicles were supposed to have been sold by now? Well, I’ll answer you: SEVERAL! And yet this recall notice shows just how unpopular this product is, even though I can think of at least four huge subsidies the government grants to its owners.
Oh, but what’s this, it’s a non-crappy electric car what’s cheaper than anything from Coda. It’s a Nissan Leaf, which the Coda people have been criticizing for years. Oh well. Anyway, adorable, non?
BTW, 35,000 LEAFs have been sold so far, worldwide.
So, CODA, why don’t you take your assets and try to give them to the govmint to make up for all that you have cost us?
Solyndra shut itself down, so can you!
*This recall is a nothingburger, really. I mean, my giant Toyota doesn’t have side-curtain airbags and nobody’s recalling it, right? The recall notice is important because it gives us a clue to CODA’s abysmal sales….