You know what Pepsi is doing with all the money it didn’t spend on Super Bowl ads last month? They’re giving it away at RefreshEverything.com, the Pepsi Refresh Project. (Whether this marketing concept works out or not, it’ll be a case for the textbooks irregardless.)
Click here to see how it all works. Basically, you and/or your organization should come up with an idea that needs $5,000-$250,000 worth of seed money (something like “replace the roof on our school’s greenhouse) and then post it at the Pepsi website. If online voters think your idea is worthy, then ka-ching, baby, you’re financed.
The process cycles through each month, so I’m thinking it behooves you to submit your ap just after midnight on the first of the month. (When Pepsi gets too many ideas, they’ll tell you to try again next month.) Get cracking.
Last Saturday, Fonzworth Bentley (P Diddy’s former valet, a while back) and some others came to San Francisco to promote this project by hosting a Pepsi Idea Seminar – you know, for kids. Note that Fonzworth’s pants are NOT orange, they’re tangerine. There’s a difference, you know:
Oh, and guess what, former Coca Cola woman Majora Carter is working on this project. Remember that whole Olympic torch fiasco back in ought-eight when San Francisco Mayor Gavin Newsom and former Police Chief Heather Fong forgot who they were working for and unnecessarily kowtowed to China in a big way? Well, I’m sure Majora does.
Anyway, choose or lose, vote or die – rummage around the website and see if you think it’s worth your time. Your choice.
Hill Harper, left, Mike Posner, center, and Fonzworth Bentley, right (Tony Avelar/AP Images for Pepsi):
And here’s what Hill had to say to the kids:
“When I got a call about the Pepsi Refresh Project I thought about all the people who have ideas but don’t have the tools to build them. This project is about taking the ideas you can think of and making them happen… Everyone in the SF design atrium today has goals and dreams. What’s the journey to get there? People think they need the hook up, to win the lotto, to be the right place at right time — rather than having the right plan and coalescing resources to make it happen. Fear is false evidence appearing real. Courage to overcome fear comes from your heart. What are you passionate about? We have an intuition of what our heart says we should do but our mind tells us otherwise. What in your life have you not done that you’ve been putting off, but you’re heart is saying to do.
(Call and response with students):
I will act with courage.
I will use my heart to make decisions.
I will not allow fear to stop me.”
All the deets after the jump.