Now I’m just a simple country lawyer so please help me when I’m trying to do the best I can to figure out why on Earth would Southwest Airlines use the term “Let’s Roll” as a part of its new frequent flier mile giveaway, you know, on the tenth anniversary of 9/11.
Thusly:

Click to expand
You see them – the red “LET’S ROLL” boxes? I cry foul.
Let’s double-check:
“Step 1
Go to the promotion home page.
Step 2
Enter your information in the “Current Rapid Reward Member” section (Ignore the field which says “Win Code from Card†”)
Step 3
Click ‘Let’s Roll’”
Trying the first hit on Google for “let’s roll” yields:
“‘Let’s roll‘ is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11 attacks, the phrase, especially in the United States, has come to symbolize war-mongering, heroism, self sacrifice and initiative in a tough situation. This use of the phrase was inspired by Todd Beamer‘s final known words, “Are you guys ready? Let’s roll!” The phrase has been widely appropriated as a battlecry.”
Thusly:

Do you live in America, Southwest Rapid Rewards?
Sure doesn’t seem like it.
IMO, ten years is Still Too Soon.