Posts Tagged ‘share’

This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company – A Dubious Public Private Partnership

Thursday, August 24th, 2017

A JUMP bike seen a few days back:

7J7C8328 copy

So, let’s say you want to compete with Ford Motor Company’s high cost GoBike service. You could offer to buy up some parking spaces from the SFMTA and you know, plan out how big your concomitant billboards will be, but uh oh, FoMoCo occupies the field with an exclusive agreement signed by SFGov.

Oh, well, then go “stationless,” how about that?

But uh oh, SFGov has crafted the most restrictive rules possible. Check it – STATIONLESS BIKESHARE PROGRAM – PERMIT APPLICATION

So hey, who do you think just loves this massive Barrier To Entry? Ford Motor Company. Hey, whose representatives so much as said this at meetings ‘n stuff? Ford Motor Company’s

So IDK.

Hey, is this orange-red bike “better” than a Ford Motor Company GoBike?

Hell yes.

And is it cheaper?

Well, pretty much.

Anyway, my points are that This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company AND that this whole, expensive seven-year deal is A Dubious Public/Private Partnership.

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

Capturefgdfff

And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

Capturesdddsdddd

I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

Ford Motor Company GoBike Regrets Promoting Rental Bike Racing in Marin, Going Over Bridges, Competing with Locals

Thursday, August 10th, 2017

Let’s see if I can pay off on that headline.

Here’s the recent GoBike race on Conzelman in the GGNRA:

Now, who thought this was great, but the corporate employees/contractors @FordGoBike in, who knows, North Carolina, Michigan, New Yawk? Someplace like that. (Someplace where Ford can rightfully call $16.13 per hour “living wages” the way they call that very same hourly rate a living wage in Frisco. But anyway.)

Proof of this is in the ghost of the deleted Tweet, what the Ford People took down. See?

Speaking of which, you can’t race Ford Motor Company rental bikes. It’s against your agreement. (Say hey, did these roadie racers even sign an agreement and pay their money and their overtime fees? Who paid for the expense of this hours-long Ford Motor Company bikeshare promotion on the Golden Gate Bridge? IDK, but it appears to have been organized through FaceBook.)

Speaking of which, Ford Motor Company made a commitment to not compete with legacy Frisco-to-Sausalito bike rental outfits. And yet, compete they do, over and over, every day, over the bridge and back. If you don’t believe me, have your editor assign you to the GoBike beat and ask for the GPS record for these bikes, why not? Oh, what’s that, there’s no GPS on Ford Motor Company rental bikes? Mmmm, so how is Ford tracking all these people? Perhaps through their smartphones? Perhaps 24-7, like how fast you drive your car, how hard you press your brakes, gee, do people realize that they’re signing up for all this? NB: Search for “DO NOT TRACK” to see how the GOBIKE people react to such a command? (Spoiler: Ford has zero respect for any such Do Not Track anything, sry.))

Speaking of which, didn’t Ford agree to get rid of its Gobike On The Bridge marketing, due to its competition with local rental mom and pops? Well, Tweeting about this race kind of goes against that, non?

So for all these reasons, RACING, BRIDGING, COMPETING, Ford Motor Company rethought the matter and then deleted its Tweet(s).

FIN.

A Rough Start for Ford Motor Company’s GoBike Bicycle Rental – Let’s See What Users Have to Say

Tuesday, July 18th, 2017

Oh, here’s one. Actually, ever since these new bikes came out I haven’t been able to cross The Bridge without seeing tourists on branded bikes heading to or coming back from Marin County. I suppose if they cost only $12 per hour to rent, then that price might seem reasonable compared with that charge by the legacy local bike rental businesses already established in tourist areas, so over to Sausalito they go:

IMG_6565 copy

And here’s your vox populi, the three entries into Yelp the past week:

“I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charged me $73 that is super expensive.

Original price was $88, now $149, a increase of $61.

“…irritating pricing structure: you only get 30 minutes at a time even if you buy a day pass. Apparently this structure was a result of pressure from Blazing Saddles on the government to protect their high margin tourist business. These heavy bikes can’t take you far in 30 minutes, so I think that’ll have to change for the system to work for anyone other than the most casual occasional user or dedicated bike share enthusiast. The bike we got on a day pass ended up costing an extra $6 for a grand total of $16 for 48 minutes of bike riding.

That’s how things are going in our Brave New World of Corporate Marketing In The Year Of Our Ford 1.

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

Capturefgdfff

“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

It’s Happening Already: NUMEROUS Ford Motor Company GOBIKE Bicycle Rentals Being Ridden to MARIN COUNTY, and Back

Friday, July 7th, 2017

This was the fear of local bike rental companies when they heard that Michigan-based Ford Motor Company and New Yawk-based Motivate International were teaming up with SFGov to spend mid-eight figures(!) to market “FORD” around Frisco.

And then somebody(ies) pulled this switcheroo what would’ve turned the “last mile” 30-minute maximum service of Bay Area Bike Share (BABS) into a three hour tour. A three hour tour, sponsored by FoMoCo.

But then things got reversed and so our tourists still need to fret about checking in within 30 minutes, or they face a financial penalty, a pretty severe one, actually, costing some tourists hundreds of dollars (even after getting the 50% discount what they’ll offer you if you complain enough, from Singapore, Bremen, Timbuktu, after seeing an unexpected charge on their Visa bill.)

No matter – here are some of the brand-new FORD bikes returning from Marin County…

7J7C5919 copy

…heading towards Marin County…

IMG_6025 copy

…and heading towards the Golden Gate Bridge or Fort Point or who knows, but even this dude is straying far away from the intended use zone, non?

IMG_5558 copy

Anyway, I’ve got more shots iffin you want me to dig them up. But I haven’t seen anyone pushing them uphill, which would almost be mandatory for most tourists if they wanted to actually try to make it back to town without relying on a ferry boat.

And of course, this Comes At A Time when our local SFMTA just paid some dude $75 an hour (TCOE) to pen this FU letter to anyone else who would dare compete with our local SFGov-approved Ford Motor Company / Motivate short-term bike rental monopoly.

Do these tourists know how much they’re spending, or are they just confused? IDK.

JUMP Electric Bikes, from Social Bicycles, Spotted in the Wild – Let’s Hope Expensive Motivate / Ford “GoBike” Rental Doesn’t Interfere

Sunday, July 2nd, 2017

You know, the way they, Motivate International Inc. / Ford Motor Company, lobbied SFGov, hard, against harmless Bluegogo bike rental just a little while ago.

This wasn’t a photo opportunity, just a random sighting of people testing out this new program in Golden Gate Park today.

IMG_5518 copy

One imagines they’ll let you use these rides for more than a half-hour…

Three-Hour “GoPass” from Ford Motor Company’s Expensive “GoBike” Bike Rental: Now You See It, Now You Don’t

Tuesday, June 27th, 2017

Hey, remember Sunday? I do. Well this is how FoMoCo’s GoBike bike rental pricing webpage looked just two days ago:

gopass copy

But this is how it looked a few hours later on Monday:

Capturedfgd copy

See the difference?

Now it’s not my job to worry about how much money local bidness makes, but the existing home-grown bike rental companies of Frisco have a point when they recall how the focus of Bay Area Bike Share was going to be on the “last mile,” so the upshot was a 30-minute limit on each rental period with SEVERE penalties for taking a bike out all day, ’cause otherwise heavily government-subsidized BABS would be in direct competition.

Well, I guess Ford wanted to get something out of its $50 million investment so the three-hour GoPass was born.

But now it’s dead.

As you can see.

Of course GoPass would not have “killed” our local bike rental industry, despite what they might claim.

And I’ll tell you, it’s already hard enough for our tourists to go uphill on lightweight 21-speed rental bikes in Sausalito, thusly…

7J7C2252 copy

…and thusly…

7J7C2259 copy

…so imagine how much harder would it be or them to make the same trip on heavy, clunky, single-speed, bikeshare-style Ford GoBikes?

On It Goes…

PEAK UBER? – A Cassandra on Market Street is All, “$0 = How Much Your UBER Stock is Worth in a Year”

Tuesday, February 28th, 2017

UBER’s had a bad stretch of news lately, and now this:

20170227_184054 copy

As seen on an empty stretch of Market last night during a(nother phony, phoned-in) bomb threat and necessarily taken as a panning shot due to the (purposefully) abysmal 5MP camera on my $69 Samsung Galaxy J3. (Cf. the much better cam of an S7 Edge – it’s a night-and-day difference.)

So that’s it, let’s wait and see how much your chunk of Uber is worth (you know, assuming that they have an IPO in 2017 and assuming that you don’t get Zynga’ed afore then) on February 27, 2018…

Why is Frisco So Mad About the Idea of Bluegogo Offering 99-Cent Bike Rentals? Could It Have Something to do with This?

Friday, January 27th, 2017

So how many millions have we spent on this program, the one what’s Yelp-rated at less than 2 stars even though it’s heavily subsidized by John/Jane Q. Public?

7J7C6372 copy

I mean, is this what you wanted, SFGov? Srsly, I see more people sitting on these rides when they’re locked up than actual customers riding them.

OTOH, I see that Bluegogo’s similar bikes are in private parking spaces, currently, anyway.

Hey, maybe this whole deal, plus the more recent deal with FoMoCo was a bad idea?

Just asking.

Seattle has just given up on its similar program, just saying.

Wouldn’t we be better off just buying Walmart bikes (for like $74 each, I’m srsly) and handing them out for free to SF citizens instead of getting involved with Ford, if the goal is to get more ppl on bikes?