[UPDATE: If you people on this shot actually got just straight-time minimum wage and you went over eight hours in one day, you should have been paid more, just saying…]
Now when I say stylized I mean non-naturalistic, ala Soviet Realism or some old propaganda poster series.
But instead of selling The Revolution, Comrade, we’re selling shoes (and the Nike Lifestyle) to women.
Man, I can just see the crew coming up from Los Angeles* County, scouting out the locations, hiring the fitness models (not just models, fitness models, who don’t look very 415 to me), checking the weather forecast and then heading out all over the City, and then it’s clickety clickety at 11 frames per second on a full-frame SLR camera* (a Canon or Nikon, one or the other) after telling the models to hop ever higher, and to pose this way and that way until it’s time for post-production, when some other crew picks out the “perfect shot” out of thousands and thousands and then we end up with this series of “aspirational” shots.
Who runs like this, everyone from head to toe in Nike Gear? Not anyone IRL
I can see Photoshop being pushed to its limits here, not that it’s bad or anything. The model on the right almost looks like a cartoon, almost like a female Jumpman, or Pitfall Harry:
Does Nike really “run” SF? Mmmm… I’m thinking these shots are from some other shoot. Very stylized, nevertheless:
Who exercises in tandem like this? Not anyone IRL
More of the same
N’sync! Did somebody have a clapper metronome to keep all the models in sync?
And what’s this?
Don’t real people look straight ahead or down when they’re jogging? Yep, but not in the Nike Motherland, Comrade. We’re Looking Forward, Towards The Future!
Very SF, but I hope they didn’t have to shut down this block for Nike. (Assuming they did this right before the weekly street sweepers came by.)
Very SF, but not a good place for jogging
And here we go again, in triangle formation, to fulfill some dude‘s vision
IDK, perhaps this aspirational fantasyland looks great Down South en LA or Up North in Oregon, but it looks a bit funny, stylized, over the top to somebody from the 415.
Why not use real women 100% from San Francisco next time, Nike?
*One assumes. Just guessing here. Prove me wrong!