[UPDATE: The peanut gallery reacts.]
Check it, BEFORE (Trademark serial number 75868216 from 1999) and AFTER:
And here’s the livery:
“My fascination with the Muni logo started a long time ago. It’s an iconic piece of San Francisco’s heritage and probably the most recognized SF symbol after the SF Giants. Because of my obsessive compulsions, I’ve been itching to rework the main mark without compromising its longstanding aesthetic quality.
I collaborated with Mirtho Prepont to come up with a new approach for the Muni brand, ranging from the original logo, to additional extensions such as sign systems, apparel, interactive applications, among others.
This is an exercise of civic engagement and it is a fictional effort for personal and educational purposes. This exercise isn’t meant as a rhetorical call to action for SFMTA. That would be unwise of the agency to spend money on such a thing rather than improving their service. However, I think these are things to be considered if they do decide to work on it later on in the future when they have solved the rest of their issues.”
I’m sold. Make it so.