Only three souls have viewed our Attorney General’s new TV spot on YouTube so far today, but I’m sure that number will rise in the near future.
This spot has no props and no photos - it’s just JB straight-up with only one cut to go to a simple graphic that simply states, “Make Tough Decisions.”
This still caught the tail end of the graphic as it faded away to make room for more tough talk.
Anyway, here’s the release:
New Brown Ad: A Serious Conversation With Voters
OAKLAND – Attorney General Jerry Brown today announced the release of his latest television commercial – a 30-second ad in which Brown offers some straight talk about the present and his plans for a more prosperous future for our state.
The ad features Brown speaking directly to voters, talking about his plan to return more authority to the local level, his commitment to no new taxes without a vote of the people, and his pledge to put partisanship aside and bring people together as governor.
“California has always come back, and it will again,” Brown said. “Sacramento needs to be straight with the people. It’s what I’m doing in my campaign and what I’ll do as Governor.”
The new ad began running statewide Thursday, and can be seen here.
Jerry Brown: Our state is in a real mess. And I’m not going to give you any phony plans or snappy slogans that don’t go anywhere. We have to make some tough decisions. We have to live within our means, we’ve got to take the power from the state capital and move it down to the local level, closer to the people. And no new taxes without voter approval. We’ve got to pull together not as Republicans or as Democrats, but as Californians first. And at this stage in my life, I’m prepared to do exactly that.