1. Here’s your challenge – find anybody at Plumpjack Squaw Valley Inn who isn’t white white white.
2. And what are we supposed to be looking at here?
I’ll tell you, the chances of some part of America, like the lake behind a new dam, getting named squaw-anything are about nil these days.
But naming your aging Audi “SQUAW?”
Well that’s A-OK:
Remember, Oprah believes this word means vagina.
Instead, let’s focus on $50,000,000 – that’s a lotta money, non?
All the deets, below.
But first, let me bore you with a Kodak Carousel of the last time I was up at the home of the 1960 Winter Olympics.
And looking up:
Way up high:
Squaw Valley is a Winter Wonderland:
All the deets:
Squaw Announces Details for $50 Million Capital Plan
SQUAW VALLEY USA’S RENAISSANCE
Squaw Valley USA announces details for a $50 million capital plan
New base lodge, expanded restaurants and two new high-speed chairlifts planned
[Squaw Valley USA] July 26, 2011 – Squaw Valley USA announces the details of a five-year, $50 million capital improvement plan that will add dramatic improvements to the on-mountain and base village guest experience. Plans include everything from new food and hospitality offerings to new beginner and advanced high-speed chairlifts, trail improvements and a state of the art mountain information system. All enhancements are designed to better enable guests to embrace their desire for adventure, exploration and immersive experiences, whether solo or with families and friends. Whether it’s discovering new terrain or socializing at the end of the day, improvements to amenities and customer service will allow skiers, riders and guests to explore Squaw Valley’s 4,000 acres and vibrant alpine village like never before.
“Squaw Valley is an incredible and diverse mountain, and we are committed to honoring every aspect of the mountain’s history, legacy and legend,” said Andy Wirth, Squaw Valley’s president and chief executive officer. “We’ve talked to guests, skiers and riders regionally and around the country and learned that the very caliber of this mountain may have kept some visitors away, and we are dedicated to creating an approachable and friendly experience for our guests of every ability level. This philosophy is present in every aspect of our mountain and base area improvement plans—and will remain a theme as we continue to change.”
YEAR ONE: Winter 2011-12 / $15 Million
Squaw Valley USA will be investing approximately $15 million in base area and on-mountain improvements for the 2011-12 winter season to improve the guest experience in the following:
Ever more deets, after the jump.