[And best of all, the new 31-ounce Trenta (no joke – it’s the next logical step after the Venti) is here!]
Remember back in ought eight when Starbucks went retro? That was the same year, according to SFist.com, Starbucks reprogrammed all their barristi all over the world on the same day.
Anyway, check out the temporary corporate logo for Starbucks Coffee from a few years back - the familiar green gave way to the retro version on the right:
But you know who couldn’t handle that? The Resistance of San Diego. They didn’t like that one bit – too racy.
But they should approve of the new, “simpler” logo we’re getting here in 2011:
Or at least that’s the official version of the logo evolution.
This here graphic shows the entire journey, including the Il Giornale merger, up to 2010:
Of course,the new logo is so great it will last forever.