Posts Tagged ‘STD’

SYPHILIS TSUNAMI Billboards to “Put Pressure on Pfizer?” Here’s the Story Behind this Great Wave Campaign

Thursday, August 10th, 2017

Here’s the billboard, as seen when I was Down South en Los Angeles:

7J7C7403 copy

And here’s the story behind it:

AIDS Healthcare Foundation’s “Syphilis Tsunami” outdoor advertising campaign references the world-renowned landscape print “The Great Wave off Kanagawa” by Katsushika Hokusai to draw attention to dramatically rising rates of syphilis across the country. In April, the Centers for Disease Control and Prevention (CDC) noted an estimated 33% increase of infectious syphilis cases from 2014-2016. The national response needed to this growing public health crisis is made even more urgent by the fact that Pfizer, the manufacturer of Bicillin L-A, the preferred medication used to treat syphilis, has refused to meet the medical demand through constant drug shortages and multiple stockouts of the treatment over the past year, as widely reported by news organizations and health agencies.As a follow up to AHF’s groundbreaking “Syphilis Explosion” outdoor advertising campaign, the “Syphilis Tsunami” billboards will first appear in Los Angeles and will be complemented by a digital media campaign to draw attention to the national syphilis epidemic and to put pressure on Pfizer to supply Bicillin L-A in quantities that meets the growing demand for treatment.

OK then. It’s to pressure Pfizer into Doing More.

I’ll tell you, the billboard I saw near Beverley really stood out. You can”t miss it.

Compare with others:

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See? Generally not as arresting as this:

Syphilis-Tsunami-14-x-48-Final-Less-Layers

(And the moral of the story is that if you are an artist and you don’t want people to do this to your stuff, then you should never die. That way, the 100-year waiting period (that I suppose is what applies in this case) won’t start and your art will never enter, how shall we say, the pubic domain.)

All right, DON’T Catch The Wave…

Oh, play us out, Katsu-kun:

Katsushika_Hokusai_-_Thirty-Six_Views_of_Mount_Fuji-_The_Great_Wave_Off_the_Coast_of_Kanagawa_-_Google_Art_Project

San Francisco Launches FC2 Female Condom Campaign – Female Health Company Supports Effort

Monday, February 14th, 2011

Uh, “female initiated?” Uh…

Uh, “controlled by women?” Uh…

(All right, I guess in a Wikileaks situation, there is more control, I’ll give them that…)

Uh, “STI?” That’s a new one on me. (Sounds better than “STD,” though, in’nt?)

All the deets. Appears as if this is another one of those public-private partnerships, for better or worse…

“San Francisco Launches Female Condom Campaign – Female Health Company Supports San Francisco’s Campaign to Promote the FC2 Female Condom® for Safer Sex and HIV Prevention

SAN FRANCISCO, Feb. 14, 2011 — The Female Health Company (FHC) (Nasdaq: FHCO) is supporting the launch of San Francisco’s social marketing campaign to raise awareness and use of the FC2 Female Condom® among people living at risk of HIV infection. The FC2 Female Condom remains the only FDA-approved method of female-initiated HIV prevention available. FHC is working actively with public health departments and other partners to introduce FC2 in U.S. cities with the highest HIV prevalence rates.

According to the San Francisco Department of Public Health, from the first recorded cases of AIDS in 1981 through 2009, the city reported 19,080 AIDS deaths. At the end of 2009, nearly 16,000 San Franciscans were living with HIV infection. The city currently accounts for about 18 percent of all AIDS cases in California.

“I am very pleased to see such community excitement about the FC2 being available in our city. It is so important to give our communities another good option for taking control of the sexual health,” said Susan Phillip, MD, Director of STD Prevention and Control, for San Francisco Department of Public Health.

The city’s multifaceted communications and marketing effort is being conducted to promote the FC2 female condom as both an acceptable and affordable HIV prevention option. With funding and technical support provided by FHC and other partners, it is sponsoring train-the-trainer programs to equip San Francisco and Bay Area service organizations with the necessary skills to promote female condom usage amongst their clientele.

Ever more deets, after the jump

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