What have we here, a big old Chevron chevron at an SFMTA bus stop?
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Brand-new giant signs like this one never lie:
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I’ll tell you, area NIMBYs got steamrolled on this one. It’s not that certain millionaire, property-owning ladies residing west of the Western Addition and south of North of NoPA are happy about this situation, but they didn’t get any traction due to massive community support, particularly from younger, non-millionaire mom-types, right?
And, I mean if you purchase your Great Estate next to a shuttered Mervyns with hundreds and hundreds of empty parking spaces, well, you gotta figure something’s going to replace it sooner or later.
So that’s it - Mervyn’s Heights is now Target Tor.
And NoPA (which actually isn’t north of the Golden Gate Park Panhandle, take a look at a map sometime) should now be called SoTA, South of Target.
All hail the second coming of City Target to the 415.
Aslan is on the move at Mervyn’s Heights:
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And if that’s not enough for you, somebody hung a sign what says City Target (although it’s all bunched up so I couldn’t see it clearly.
So that’s it.
Did you know that Target likes opening new stores in October (in addition to, for some reason, April and July, I think)? It’s true.
All right, let’s travel down memory lane all the way to 2010, below.
CONGRATULATIONS. TARGET. WELCOME!
[Oh, and BTW, those NOPNA NIMBIES were all crestfallen when they saw the reaction to Target's community meeting three years ago. Consider this Target a crushing defeat for the millionaire homeowners of the Western Addition NOPA.]
“Boy oh boy, at least a couple certified San Francisco NIMBYs had steam coming out of their ears after seeing the warm reception the Target Team got last night. Oh well.
SFist has the reaction, and Alan Wang of KGO-TV / ABC7 has the story, and, oh, here are bits from SF.StreetsBlog‘s hardworking Matt Baume, the Face Book, Dain Fitzgerald, Beth “target! target! target!” Spotswood, Bike NOPA, Zach Perkins, and Katie Worth. (Interestingly, SFGate, San Francisco’s Internet Newspaper, has nothing about Our Empty Mervyn’s today, just a bit on Target’s new Harlem joint in New Yawk.)
The upshot on yesterday’s event from the Twitter:
“Not a single NIMBY hysteric. Just very understandable concerns and questions. Wow SF, sometimes your reasonability surprises me!”
Well, the NIMBYs will just have to bide their time. They’ll have to put their thinking caps on to combat the likes of lovely Target-fanatic Charlize Theron and her loyal pet, Bullseye. Too bad C.T. wasn’t in town, maybe she could have dropped by and warmed up the nabe (51 F. and windy windy) yesterday evening. Or Heidi Klum, whomever.
And oh, here’s a bit from a rich yuppie* who lives in the the Western Addition (but doesn’t know it). Apparently, he was too busy taking photos with his expensive camera with its expensive image stabilized lens (to later process on his expensive Apple computer) to address the crowd. Oh well.
Now, on with the show:
Step right in for the Community Meeting:
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Roam the halls, if you want:
Big, in’nt? About 100,000 square feet big:
But what’s this, “I Heart Target?” What kind of NIMBY meeting is this?
It’s not a NIMBY meeting at all, it’s a YIMBY affair, it’s like when can you move in, Target?
Mercy! Moving on…
Regional Development Manager John Dewes introduced himself to the crowd to kick things off. He said he was here in town “to talk and listen.”
Of course the 130 assembled San Franciscans (mas o menos, that was my nose count) had notes for Target’s straight-outta-Minneapolis Away Team, don’t you know. We had some ideas to express while noshing on straight-outta-the-SoMA-Costco biscotti and Brownie Bites.
But before all that, let’s look at some renderporn du Tar-GHEY:
That was the Geary frontage, here’s the Masonic si-iiiide:
What an improvement:
And what’s this, wind turbines on top? Yes:
The whole shebang will be in the Heart of the City, near the Masonic Trader Joes:
Here’s the close-up:
And just look at all the bus stops:
And here’s the pitch, from straight-out-of-Central-Casting architect Thom Lasley.
Target could open by early 2012, if all things go well. Generally, they open stores during the months of April, July and September, so there you go. This store would have less than 100,000 square feet of selling space, so it will be considerably smaller than a typical suburban Target, which offers you about 135,000 sq.ft. to peruse. Still, a Target is a Target so the product mix wouldn’t be too far off from what you’d expect.
Now comes Question and Answer Time.
1. Howard Epstein, Chair of San Francisco Republican(!) Party, asked about the number of employees at the store. The Masonic outlet would have about 250 employees, as would the proposed Target store down at Metreon in SoMA. Nobody could hazard a guess as to how much these stores would add to the tax base.
2. The Target Team will look into trip generation, the amount of increased activity in the area. They are well aware that they won’t be getting “traditional suburban guests.” Their customers will be younger and be more likely to bike or walk to and fro.
3. District 2 resident and political candidate and mom Kat Anderson asked about the hiring of seniors and students, the availability of a delivery service and whether T would participate in a bike share program. This garnered the replies you’d expect from fashionable Target Communications Manager Sarah Bakken. (Currently, Target does not deliver from stores anywhere in America.)
4. A University Terrace resident said her neighbors supported the proposal. Her daughter inquired about the availability of mac and cheese.
5. A resident from just across the street “loves” T but worries over parking.
6. Another local pushed for the use of renewable energy and local contractors when building time begins.
7. A pushy woman voiced concern over gender and age discrimination when hiring-time starts. Still, she thinks T would be “wonderful for the neighborhood.”
8. A Ewing Terrace resident worried about delivery times and hoped that they wouldn’t come at night. John Dewes said that there would be three to four truck deliveries per week. Then he responded to a question about a development timeline. We’re still way at the beginning now, a conditional use permit and approval from the Planning Department are a ways down the road. However, since the proposal would be just an “interior remodel,” no CEQA-style environmental impact report should be required. Anyway, project approval could come by the end of 2010.
9. A woman fretted about the line of cars on Masonic due to the nearby Trader Joes and wondered if Target would consider the use of parking attendants to direct drivers. John Dewes “doesn’t see that kind of congestion” on the horizon for Target.
10 A Duboce Park resident polled the neighbors in his building – these are people he knows shop at Target owing to all the shopping bags he sees getting recycled. He said 19 out of 20 people he surveyed supported the Target store on Masonic. He feels sales tax revenue should go to San Francisco instead of Colma. He was surprised to see the crowd’s support of the project given that ”all you hear in the media” is that San Francisco is “anti-chain.”
11. A woman reminded us all that San Francisco is a “transit first city,” so she asked whether toilet paper come in something less than a 36 pack. The answer is that 12-packs would be available in light of special circumstances of San Francisco shoppers.
12. A younger fellow asked T to post hearing dates on a website so that pro-Target residents could “pack the hearings.” (Two known area NIMBYs reacted in disgust, kind of smirking at each other.)
13. Another person worried about the increase in traffic exiting on O’Farrell and also about the closeness of Trader Joes. Thom Lasley assured all that the food sold at the two stores would complement each other. TJ’s would continue to have higher end stuff while T would focus on “staples.”
You get the idea. It went on and on.
Now, let’s hear from the pols. Hardworking Richmond District Supervisor Eric Mar et filia Jade took a bunch of notes but then had to leave for another appointment:
District 5 Supe Ross Mirkarimi came to express his concerns over traffic on Masonic, local hiring, and the Geary B.R.T.
He’s seen here with property-owning KLA Geary L.L.C. representative Adam Miller, Target Communcations Manager Sarah Bakken, and Tar-chitect Thom Lasley:
Speaking of pols, aforementioned District 2 candidate Kat Anderson was a fireball of energy, typing up a mess of notes on her MacBook and graciously forwarding them to me:
Here’s just part of her shorthand:
“Target started in 1962 but grew out of Dayton Hudson (1946 policy instituted to give 5% back to the communities of our stores, which is $3 million per week). Within the Bay Area last year, community giving was almost $ 1 mill in SF and $3 mill in the Bay Area. (ie, last week: Arts and Wonder. Nonprofits going back to 1991 inc. SF Aids Foundation, Asian Art, de Young, Take Charge of Education, support to 85 schools in SF; even tho’ we don’t have a store in SF, we know that many of our guests live in SF.”
Kat typified the crowd, supporting the proposal but also expressing concern about specific issues.
Now, who else was there - how about Bill Barnes, aide to District 2 Supervisor Michela Alioto Pier, and Alex Tourk, Founder of Ground Floor Public Affairs?
The whole thing went on and on until after 8:00 PM.
(People, obviously Target’s going to do traffic studies, right? So why not give them a chance to do that, right? Obviously, there will be some sort of local-hiring program imposed by the City, the same way that was done with our Costco in the SoMA. I mean, that’s baked into the cake already, right? And people, Target won’t need to have Trader Joe’s-style parking attendants because Target will have ample parking, capiche? And if you Fix Masonic people want to take out a bunch of parking spaces on Masonic to put in proper bike lanes, well, be my guest and go for it. But it’s not Target’s job to take an expensive ride on your hobby horse, right? In the meantime, just pilot your bikes onto the needlessly-wide sidewalks of the hilly parts of Masonic, as I do, depending on conditions.)
So let’s see here, as Santa Barbara goes, so goes San Francisco? Probably not.
We’ll get our Targets, finally, eventually.
Expect More, Pay Less(TM), baby. Leave Us Begin living in the red.
Bon courage, Target. Excelsior.
*Ah, a response from a The Square person, who draws attention to this “news story” link. Fair enough. Be sure to let them know if you think their bit is biased - they’re looking for feedback. And they want to know from me if I think they’re “disconnected” from the community. I don’t know, based on their editorial (linked to above), sure, they’re disconnected from the people that showed up to the meeting, anyway.
All right let’s see here, I tell you I don’t know what “parts of the Western Addition” means, actually, the whole shebang betwixt Larkin in the Tenderloin and Divisidero out west is the Western Addition, right? Check your real estate papers filed with the City and County – they’ll say “WESTERN ADDITION,” srsly.
All right, what else, apparently, I’m going to need to ”research thoroughly” any comments I make online about The Square. All right, I’ll have to show my work then, uh, Canon 7D “premium” camera ownership + Canon 24-105mm IS + Apple PC + elitist attitude + strong NIMBY tendencies + poorly argued editorial + lives in the Western Addition but doesn’t know it + strongly attached to real estate industry microneighborhood marketing names = rich yuppie, somewhat disconnected from the regular people of the Western A. Is that a personal attack? I don’t know. A lot of people the world over would love to trade places, I’m sure.
I’ll tell you, there are two kinds of San Franciscans:
1. People who know / care about who the current Mayor is; and
2. People who think the Mayor of San Francisco is still Gavin Newsom or Willie Brown or Dianne Feinstein*
A third of the first group welcomes the new City Target store, a third doesn’t care, and a third opposes this corporate chain-store invasion, man.
And the second group? They either don’t care or they welcome this store.
Golfing for Gift Cards and Bullseye doggie dolls:
*Which you know, isn’t too far from the truth, IRL.
(Oh, which of the two groups listed above is larger? The second one.)
I, for one, welcome our new corporate overlords.
As does Charlize Theron:
Feel free to continue shopping online until October 14th.
(And hey, where’s our Masonic and Geary Target, when’s that one coming?)
See you at the City Target on the Second Sunday of October 2012!
“Yerba Buena Family Day is downtown San Francisco’s biggest daylong family block party with free admission to four leading museums including
San Francisco Museum of Modern Art,
Contemporary Jewish Museum,
Museum of the African Diaspora, and
Children’s Creativity Museum
plus a huge array of special art activities for kids and free performances on two big stages courtesy of Yerba Buena Gardens Festival.”
See you there!
And here’s the full sked for our Museum of the African Diaspora:
Five of San Francisco’s top cultural destinations including the San Francisco Museum of Modern Art, the Contemporary Jewish Museum, the Museum of the African Diaspora, Children’s Creativity Museum and Yerba Buena Gardens Festival welcome families with a full day of free admission, hands-on art making and special family-friendly performances. It’s an unprecedented opportunity for people of all ages to experience all that downtown San Francisco’s Yerba Buena arts district has to offer.
Here at MoAD we are celebrating Hispanic Heritage Month with Music Across the Diaspora from Puerto Rico, Peru and Mexico.
11-5pm | Tour the exhibition Choose Paint! Choose Abstraction!: Celebrating Bay Area Abstract Artists
11-5pm | Experience Music from the Diaspora featuring films from Peru and Mexico in the Celebration Circle
11-5pm | View Henry Louis Gates’ documentary film Black in Latin America in the Wells Fargo Heritage Center
11-1pm | Hear the African Drumming Ensemble for a performance outside of MoAD
12-4pm | Create a Painting with Music in the 3rd Floor Education Center
1-2pm & 4-5pm | Come to a family friendly workshop and performance with Afro Puerto-Rican band Los Pleneros de la 21 in the 2nd floor MoAD Salon
1-3pm | Sidewalk Chalk Art with Jamie Treacy in front of MoAD”
I don’t know, Sears. Your latest press release here seems to indicate that you still do business in the 415 but then when people register at SearsLocalAd.com with a local address, they get a big fat “OAKLAND” where SAN FRANCISCO is supposed to be.
I cry foul.
I mean, Sears, you blew out of town a while ago, right?
The giant Sears at Geary and Masonic, back in the day:
Of course now this building is just an empty hulk, waiting for Target to move in (after the requisite amount of shaking down from rich, white, local, homeowners you, know, the NIMBYs.)
I’ll bet that the people behind the new “Sears Hyper-Local Shopping Website” can’t wrap their heads around the fact that Sears no longer has any stores here.
I don’t know, Sears. You have stuff that people like…
Like youthful Mother’s Day MILFs, and hand-tools, and big-ass TVs:
…but you’re just not putting it all together.
So call me up Sears – I’ll set you straight.
“New Sears Hyper-Local Shopping Website Offers San Francisco Shoppers Hundreds Of Local Deals In Real Time - Newly Launched SearsLocalAd.com Provides Localized Deals at Neighborhood Sears Store
HOFFMAN ESTATES, Ill., May 7, 2012 — Sears has launched SearsLocalAd.com, which provides San Francisco customers with access to hundreds of additional local deals beyond the weekly Sears print circular or sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears’ SHOP YOUR WAY REWARDS(SM) members.
“SearsLocalAd.com gives our San Francisco customers unprecedented access and power,” said Imran Jooma, senior vice president & president, online, marketing, financial services and pricing business units at Sears Holdings. “We know how savvy our customers are when it comes to finding the best deals. Giving our customers new services and conveniences like a real-time window into the selection and savings specific to their nearby store is a great example of how the future of integrated shopping is here today at Sears.”
Localization is pre-selected based on the shopper’s location and can be easily changed to another store within the experience. Shoppers can search their nearest Sears store and browse deals by department, brand or price point, quickly filtering to find offers of interest. SearsLocalAd.com helps shoppers ensure products are available before they go to the store. The site features not only hundreds of additional deals, but shows in real time how many items are currently in stock at the chosen location.
San Francisco residents can enjoy new tools such as ratings, reviews and product comparisons to shop with confidence–and for added convenience, customers can create lists that they can print for in-store shopping, send to their mobile devices, and share with family and friends via email, shopyourway, Facebook or Twitter.
Even greater savings advantages are available to members of Sears’ SHOP YOUR WAY REWARDS. Members get additional savings on SearsLocalAd.com offers, and bonus members can earn bonus points. Plus, SHOP YOUR WAY REWARDS members can preview upcoming sales before the print circular is released and receive personalized deals from their local store by email based on recent searches and site activity.
For more information on the service and to view the latest deals, visit the new local ad experience today at www.searslocalad.com.
About Sears Holdings Corporation
Sears Holdings Corporation is one of the nation’s largest broadline retailers with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation’s largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com. |Twitter: @searsholdings||Facebook: http://www.facebook.com/
O.K., so skip down below to see the ad from Target / Converse Shoes that caused a stir a while back. You know, over the whole “IF YOU”RE NOT THE MODEL, BE THE PHOTOGRAPHER” thing.
So I was thinking the photographer gal shown might actually have been a photographer who became a model for the first time because somebody took a photo of her OTJ photographing models.
And then I just saw this link here from Erin Williams talking about “the ad that I shot for Converse,” so I thought, yeah, she is a photographer IRL:
“My mom told me about this blog post that someone saw online in regards to the ad that I shot for Converse for Target. The tagline in the ad is “If you can’t be the model, be the photographer”. I guess not everyone liked the line… What do you think?”
But then one more click to one of the galleries on her website reveals she’s a model model:
(Because, of course, “the ad that I shot for Converse” can mean different things depending on whether you’re a model or a photographer.)
So, as stated, mystery solved.
Keep up the good work, Erin Williams.
“Maybe you can look at this new ad from Target and just lol.
But not Steve Meyer Photography, oh no:
“i just saw this ad on the back of a magazine. i feel so offended i need to take another deep breath before i start ranting. the tag line is “If you’re not the model, be the photographer.”
And Tzulin is not impressed, not at all:
“I’m a girl and I was like…what! Converse, my favorite brand, is saying … If you can’t be a model…then be the photographer, those who can’t do..teach… so offended !“
But You Make The Call.*
As seen on Masonic:
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Sometimes, you’ll see three cars pulled over at the same time. It’s safe to say, “The Grace Period is Now Over.”
Now, what kind of person ignores the giant signs on inbound Market telling them to Turn Right Only?
The kind of person who has a greater tendency to lack a driver license or insurance or registration or registration hardcopy or registration decal. Oh well.
So, that’s life on the Streets of San Francisco these days.
This tike was not happy, that’s for sure:
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What people tend to say to the SFPD is something like:
Well, how am I supposed to get to the Nordstrom?
The answer, involving the mention of Mission Street or Folsom, well that strikes our visitors as craaaaaazy.
So they conclude, if they hadn’t already, that it’s a hassle to drive about SoMA and Union Square and the FiDi.
Which it is.
And some of them vow to never come back.