Sam Whiting explains here in the San Francisco Chronicle:
Mmmm, no comments? Perhaps this attempt at a paywall is working too well.
But all right, here’s the SFGate version – surely the rabble will chirp up with comments like, “Well, what’s the rent?” Or maybe, “Smallest Studio in the Twitterloin, 0 bdrms, o bths, reclaimed wood?”
Nope. Just one comment. This is the least amount of NEMA-mocking I’ve ever seen, when the topic of the NEMA is raised:
“So, if Studio One were to break down, would it be NEMA-towed?”
Get it? Nematode – cause like “worms,” right? (Oh, I don’t get it, oh well.)
Hey, speaking of NeMA, there’s still no rent control there, so giant rent hikes are coming your way. It will happen like this:
“We looked at what we’re charging for new rents and what the rent trends are in the market. We came up with the following renewal offer by lease terms…”
And then BAM! You get hit with a 24% (or whatever) rent increase (on top of an already high rent) after just one year. Speaking of which, here’s what one Yelper recently had to say about the NEMA. So many details!
I’ll tell you, lots of SF newcomers move into buildings without knowing that rent control won’t apply to them. And they don’t know the first thing about rental deposit refunds until they hit for charges that they don’t have to pay and that they shouldn’t pay. IMO.
And I’ll tell you, I don’t work for SFGov, so it’s not my job to “activate” the “New Market” “Streetscape” with umpty-up art displays. IMO. SFGov should focus on the basics.