Posts Tagged ‘studio’

Twitterloin Update: How Do I “Live NeMa?” – I’m Glad You Asked, New Market Building! – SF’s City Part of Town

Monday, October 5th, 2015

Here’s the question, from the new NEw MArket Building on Market in our Twitterloin / Mid-Market /South of Market / Tenderloin Adjacent area, you know, The City Part of Town:

How do you #liveNEMA?

And here’s the answer – like this, via The Lofts at SoDoSoPa:

And here’s your catchphrase:

NeMa: 24 months old and still no rent control.**


* NEW YORK TIMES: The prospective changes to the Tenderloin — a noirish haunt of Dashiell Hammett’s Sam Spade and arguably the central city’s last working-class neighborhood — have given rise to a new nickname: the Twitterloin.

* FORTUNE: Welcome to the Twitterloin, where tech-savvy cool meets gritty hood

**After 10 months of living in the NeMa, you just might ask yourself why you’re getting hit with a rent increase what’s 25 times more than most of your coworkers are facing, just saying…

But What’s The Rent? – A 65 Square-Foot Studio Trailer Gets Parked on Market, to “Activate” the “Street Scene”

Friday, July 10th, 2015

This is what it looks like:


Sam Whiting explains here in the San Francisco Chronicle:

Art studio on wheels moves down Market Street

Mmmm, no comments? Perhaps this attempt at a paywall is working too well.

But all right, here’s the SFGate version – surely the rabble will chirp up with comments like, “Well, what’s the rent?” Or maybe, “Smallest Studio in the Twitterloin, 0 bdrms, o bths, reclaimed wood?” 

Art studio on wheels moves down Market Street

Nope. Just one comment. This is the least amount of NEMA-mocking I’ve ever seen, when the topic of the NEMA is raised:

“So, if Studio One were to break down, would it be NEMA-towed?”

Get it? Nematode – cause like “worms,” right? (Oh, I don’t get it, oh well.)

Hey, speaking of NeMA, there’s still no rent control there, so giant rent hikes are coming your way. It will happen like this:

“We looked at what we’re charging for new rents and what the rent trends are in the market. We came up with the following renewal offer by lease terms…”

And then BAM! You get hit with a 24% (or whatever) rent increase (on top of an already high rent) after just one year. Speaking of which, here’s what one Yelper recently had to say about the NEMA. So many details!

I’ll tell you, lots of SF newcomers move into buildings without knowing that rent control won’t apply to them. And they don’t know the first thing about rental deposit refunds until they hit for charges that they don’t have to pay and that they shouldn’t pay. IMO.

And I’ll tell you, I don’t work for SFGov, so it’s not my job to “activate” the “New Market” “Streetscape” with umpty-up art displays. IMO. SFGov should focus on the basics.


Advice for San Francisco Newcomers: What’s “Rent Control?” It’s Something You Might Want – Not Now, But Next Year

Friday, January 2nd, 2015

Or not. It’s hard to say how much rent control would benefit you next year once your lease is up.

But these days, there’s a ton of SF newcomers who are just figuring out the big benefit of RC.

Check it:

“Unfortunately most residents can’t afford to stay longer that 1 year. We’ve been living at Argenta for 10 months and have been very happy with the apartment. But we began to suspect that things weren’t quite right with management shortly after moving in. People we met in the elevator, lobby and our floor were all saying the same thing — rent had been raised to ridiculous heights and they were moving out. Over the last 10 months we have watched many of the tenants on our floor leave because of the rent increase.”

So that’s what you get with your brand-new building – a huge rent increase after your first year.

Generally speaking, older buildings have rent control and newer buildings do not. One exception is federal land, like Treasure Island and The Presidio. In those places, you can live in an older building but still get with huge rent increases.

Of course, it always pays to check.

Here’s a test – can you tell which places are rent controlled?

7J7C0731 copy

You see, it’s hard.

Choose wisely.

ATTENTION RESIDENTS OF THE NEW “NEMA” BUILDING: A Massive Rent Increase is Coming Your Way – ‘Cause No Rent Control

Tuesday, November 4th, 2014

But don’t take my word for it, listen to one of your neighbors at 8 Tenth Street, 94103, via the Yelp:

“Please read this if you are considering any non-rent control building in San Francisco. I wish someone had told me this when I moved to the city and chose Nema. Please consider this advice.

If you have visited Nema, you probably can tell that the management, amenities and staff are outstanding. You may also notice that everyone living in the building has just moved from another city or state. Here’s why:

UNDER NO CIRCUMSTANCES should you rent in a non-rent control building, unless you can sign a multi-year lease. Could you afford a double digit rent increase? 50% rent increase? Is your income doubling next year? It seems far away now, but you will probably want to renew your lease. Now is the time to make a good decision about housing, not next year because you will be paying much more then.”

So basically, buildings built AFTER rent control came to San Francisco in 1979 don’t have no rent control. (The relevant date is printed on your landlord’s Occupancy Permit, but if your crib went up in 1980 or later, don’t even bother checking.)

That means that your friends renting units in older buildings will face a maximum annual rent increase limited to 60% of a certain Cost of Living Index dealing with the Bay Area. That means one-something percent per year.

OTOH, if you moved into the NeMA at $1950 per month last year (as some did, 2nd or 3rd floor, lousy view* – Unit 324, for example**) and your lease is coming up, consider that there are no units available now for less than $2800 (I’m srsly – some studios go for $4000+)

Are you, the NeMA renter, looking at a 40% rent increase soon? 

If not this year, what about the next year too? How long will it take to have a 40% increase for your unit, you know, cumulatively?

Sooner than you think Auslander.

Sooner than you think, Outlander.

Why don’t websites aimed at tourists and newcomers tell you this? Well, because they’re on the take from … The NEMA!

I assign this story to the San Francisco Chronicle – this one writes itself. (This would be a good CW Nevius, I’m seriously.)

*Compared with the rest of the units in the Nema.

**This was not a BMR (Below Market Rate) unit reserved for those people making less than $38,000 per year, no no. Those places went for around $950 per month. I’m talking about market rate units back when market rate was $1950 per month for the least desirable apartments at NeMA – that was all the way back in 2013. 

24 Hours of Gannet Co Inc’s The Bold Italic Website: “Sexy Time,” “Sex Toy,” “More Sex” – A Triumph of Form Over Content

Thursday, July 10th, 2014

This was the promise, a few years back:

“From the beginning, art elements and overall design featured prominently in strategy discussions and were kept at the forefront. Inventive and well-known global design firm IDEO was brought in early on to work with Gannett’s innovation team incorporating relevant research into the human-centered design* that was being developed for The Bold Italic.”

The cost to Gannett? Well, millions were spent on just one website / defunct magazine. How many millions? Well, as with Charles Foster Kane’s Xanadu, No Man Can Say.

But let’s check the water cooler chitchat over at The Gannet Blog:

“The revenue plan was mysterious because there was no revenue. Not for the first 24 months anyway. The Bold Italic had a burn rate that rivals some of the most infamous fizz outs. They blew through $2 million a year for the first 2 years, before snagging a whopping $41k in revenue based on their skimming from entertainment ticket / event sales.”

And that brings us to July 2014, where these bits came out within hours of each other:

Sexy Time: An Oil to Get Your Lady Parts Stoned (NSFW)

Men Can Bone Their iPads with New Sex Toy

Help This Horny Gal Have More Sex with Her BF

My point is that you didn’t need to go There to get Here.

My other point is that:

1. Aging east coast media baron Gannett Co. Inc. is Charles Foster Kane; and

2. West coast corporate money-pit vanity-project The Bold Italic is its Xanadu, and perhaps, eventually, its Waterloo

Oh here it is, 34 Page Street – so sexy! You can see the glow from all that reclaimed wood upstairs:

In closing … Rosebud!


*What on Earth does that mean? I’m clueless. It’s just blah blah blah while the meter’s running at $500 per hour…

This Stained-Glass Art Studio on a Hill Underneath the 280 Freeway Looks Bad-Ass

Wednesday, January 29th, 2014

From the north…

Click to expand

…and from the south:


I Don’t Know, a Studio Apartment in the New NEMA “New Market” Building for $1950 Per Month Doesn’t Sound All That Crazy

Monday, June 24th, 2013

NEMA begins showings today.

Here’s Unit #324 at 469 square feet:

Based upon what bedbug-ridden studios in the Tenderloin go for these days, $1950 doesn’t sound all that cray-cray…

Were $500-Per-Month Studios Promised for Trinity Place 4.5 Years Ago? Yes – Plus, What About Trinity Plaza Tenants?

Friday, November 30th, 2012

Ah mem’ries from all the way back in aught-eight – let’s hear from Angelo “Father of Rent Control” Sangiacomo from back in the day:

“Who the hell is building buildings today, 440 rentals in San Francisco, and paying all cash? With rents down there at $500 and $700?”

Now, what are the chances that hundreds of people will be renting $500 studios in a new building at Eight and Market anytime soon?

Absolute zero.

Oh well.

Oh, here it is, the old Trinity Plaza at Eighth and Market and its replacement, the new Trinity Place, just behind:

Click to expand

Speaking of which, the existing tenants of Trinity Plaza need to move out soon, you know, for the soon-to-come implosion of the old building, but what’s up with all of these cleaning demands coming from Management?

Let’s hear from a youthful tenant who’s losing his place:

“Now we get forms with detailed instructions on everything that needs to be cleaned before you move out. In my mind, vacuuming, cleaning the bathroom / toilet / sinks / oven etc should be enough. There are some pretty weird demands in here considering this building is being demolished. Some examples:

All carpets must be vacuumed and shampooed
Wood or linoleum floors must be mopped, waxed or polished using appropriate cleaning products.
Clean sink(s). Hardware should be clean, free of water spots and shiny
Cabinets must be cleaned inside and out. Scrub fronts clean to remove fingerprints and food.
Clean baseboards and coving. Clean, mop and wax linoleum floors with appropriate cleaning products.”

I cry foul.

On It Goes…

Oh, and for the record, this is the Senator Carole Migden Law – it’s in effect statewide:

“If the tenant and landlord cannot reach an agreement on the amount of the security deposit returned, the tenant can file a lawsuit against the landlord for return of the security deposit.  The tenant can sue for:

  • The amount of the deposit, plus
  • Twice the amount of the security deposit in damages. The judge may give the tenant these additional damages if the landlord retained the deposit in bad faith.

The tenant can sue the landlord in small claims, which is informal and inexpensive, as long as the total amount sued for is $10,000 or less. Click for more information on Small Claims.”