Don’t forget to supersize it.
Looks cold up there, huh?
Don’t forget to supersize it.
Looks cold up there, huh?
Fog, fog, fog.
Another great capture from Joe Azure:
Click to expand
Heineken has put this plastic sofa thing in at Justin Herman Plaza so you can Drink Responsibly*, or something.
Here it is:
“This sofa is intended for people of legal drinking age…” – click to expand
Only four cities worldwide have been graced with Dutch street furniture such as this:
London, Ho Chi Minh, Rio de Janiero and San Francisco
So, hurray for us.
*That’s no TV commercial, it’s an “85-second film” called “The Sunrise.” (Apparently, drinking bottled water in a nightclub will get you more tail than Sinatra, or something.)
All the deets:
“Heineken recently launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers,” continues to use Heineken to deliver and reinforce the message.
This initiative is part of the award-winning “Open Your World” global campaign, which celebrates and encourages aspirational behaviors among adult consumers. Heineken is launching the program during the holiday season to maximize the relevance, attention and impact of the message. The initiative will be posted on Heineken’s YouTube channel, Facebook fan page and Heineken.com, as well as broadcast.
Alexis Nasard, Heineken’s chief commercial officer, says, “Heineken has both the opportunity and the responsibility to encourage moderate drinking. This approach breaks from the norm of traditional responsible consumption messages and takes a progressive stance by showing that drinking responsibly can be aspirational. ‘Sunrise belongs to moderate drinkers’ is a natural next step in our long-term commitment to encouraging responsible consumption.”
“Sunrise belongs to moderate drinkers” will be executed through the use of various online and offline media channels, with strong emphasis on social media. In the 85-second film “The Sunrise,” Heineken’s hero demonstrates how to celebrate the night to the fullest, including turning down a beer and choosing a bottle of water instead.
The program has been preceded and supported by a series of integrated experiential and digital activities. Starting on Nov. 28, the campaign was unveiled through a teaser in four cities across the globe: London, Ho Chi Minh, Rio de Janiero and San Francisco. Sofas featuring the hashtag #MYSUNRISE were strategically placed in locations that offered the best sunrise view. Consumers were encouraged to post photos of their best sunrise moments, tagging them #MYSUNRISE and then sending them to the Heineken Facebook page.”
Well this is the view you can get from Buena Vista Park in the middle of San Francisco.
That’s world-famous* Candlestick Park, Home of the 49ers and the Gold Rush, in the foreground, and in the background camera left is the City of San Jose, California’s third-largest and the Capitol of the Bay Area:
Click to expand, of course
Now I know what you’re thinking, you’re thinking, “Enhance that image.”
Well here you go, it’s downtown San Jose with all those tall buildings. See? It’s San Jose City Hall, “The 88″ residential building (which is actually only 87 meters high but let’s not dwell** on that), the Bank of America Building (nee Bank of Italy) from 1926, and the “Knight Ridder Building” (per Google Earth, I don’t know what they call it these days).
Oh, and somewhere in the mix there’s also Mineta San José International Airport – Silicon Valley’s Airport and the San Mateo Bridge and the Dumbarton Bridge.***
Anyway, I didn’t know San Jose had a skyline what you can see from the 415.
But don’t look for it to get any easier to spot in the future owing to the fact that that SJC international airstrip is right in the middle of it all and there’s a height limit of 87 meters (I think?) in the area.
So, San Joser has a big, domed City Hall and a tall Bank of America Building and whatnot. They’re just like us!
(Oh, and speaking of the Niners, enjoy our winning football team(s), Santa Clara County.)
*No, not “world-class.”
Eighty-eight (88) symbolizes fortune and good luck since the word 8 sounds similar to the word Fā (发, which implies 发财, or wealth, in Mandarin). The number 8 is considered to be the luckiest number of all in Chinese culture and prices in Chinese supermarkets can often be found containing many 8′s (see numbers in Chinese culture). The Chinese government has even been auctioning auto license plates containing many 8s for tens of thousands of dollars. The 2008 Beijing Olympics opened on 8/8/08 at 8 p.m. The shape of the Chinese character for 8 (八) also implies that a person will have a great, wide future as the character starts narrow and gets wider toward the bottom. 88 is used to mean “bye bye”; found in Chinese-language chat, text, SMS, IM. 88 is pronounced in Chinese Mandarin language as “ba ba” (“bā bā” to be precise), simulating the sound of the English language farewell “bye bye”.
And there’s this:
Eighty-eight is used as code among Neo-Nazis to identify each other. H is the 8th letter of the alphabet, so 88 is taken to stand for HH which in turn means Heil Hitler.For example, the number is used in the song “88 rock’n'roll band” by the neo-Nazi group Landser. The late convictedOrder terrorist David Lane wrote “Fourteen Words” and 88 Precepts, and the numbers are often found in combination (1488, 14/88, etc.). This form of the number has inspired the naming of the groups Column 88, Unit 88, White Legion 88 and Barselc88. Holocaust museum shooter James von Brunn often signed his writings as “JVB-88.”
“Redford tries to describe to Strathairn, who is blind, what he heard while in the trunk of a car. He remembers going across a bridge and being in San Francisco it means one of four possible bridges: Golden Gate, Bay Bridge, San Mateo, and the Dumbarton. They rule out the first two and then narrow it down to San Mateo based on the sound and frequency of the seams in the concrete.”
Not a cloud in the sky:
Via Jazure - click to expand