Now, I already told you about the plans for SWISS to start “direct” non-stop flights back and forth to sister-city* Zurich six days a week, so I won’t have to remind you about the thirsty, thirsty, unlucky and unloved Airbus A340** jumbo or McKinsey and Company’s Hunter (aka Jägermeister) Strategy, the very same eggheaded strategery that finished off the predecessor of SWISS. Anyway, everything has gone as planned – that’s the news of the day.
Switzerland’s new flag carrier has followed through and put new non-stop flights on its sked as of this week. And here’s something I didn’t know – they have this San Francisco-themed livery that’s far out and groovy. Basically, this special new paint sticker job tells the story of an epic voyage from the land of dairy cows to the land of fruits and nuts, complete with a reference to the Kraken and squid-infested waters of the North Atlantic. Some are dissappointed with the Summer of Love theme but oh well.
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*San Francisco has lots and lots of sister cities. It ain’t no big thang, actually.
**The A340 is basically an A330 twinjet that’s been stretched and that’s had another couple of engines tacked on. (The wings had to be strengthened more than once to handle the extra engines – engineers were repeatedly surprised with how wobbly things got during testing.) A340s have had more than their fair share of freak accidents and hull losses, but they haven’t killed any of their passengers, so that’s good. Now, does Airbus wish it had done a Giant Twin instead, you know, something like the wildly successful Boeing 777? Oh hell yes. An A777 would have been awesome for Airbus. Oh well. You, as a passenger, don’t have to worry about all that, you just have to kick in a bit more to help pay for the extra avgas required for the extra engines. Oh well, enjoy your stretched-out Flying Pencil.
All the deets. (The CEO’s name is Harry Hohmeister(!), for real. Means “river master” or something, surprisingly enough)
MAYOR NEWSOM ANNOUNCES LAUNCH OF SWISS SFO-ZURICH SERVICE WITH NEW SPECIAL EDITION SF PLANE
San Francisco, CA— Mayor Gavin Newsom today welcomed Swiss International
Air Lines (SWISS) flight LX38, a playfully painted A340 making its debut on
the inaugural flight from Zurich to SFO. A host of San Francisco and Swiss
representatives met the new plane, which is decorated with a colorful San
Francisco 60’s-inspired mural complete with peace signs, musical notes and
guitars. The new SWISS service will operate six times per week, departing
SFO at 7:25 pm and arriving in Zurich at 3:40 pm the following day. There
is no service on Tuesdays.
“Congratulations to SWISS on its new premium non-stop service from Zurich,”
said Mayor Newsom. “This new route will provide passengers with a superior
travel option to Europe as well as further cement the strong ties between
our two Sister Cities.”
SWISS is known for its impeccable service and on-time performance. The
airline offers dozens of nonstop services throughout Europe from its hub in
Zurich as well as Geneva and Basel.
“We are most pleased about this West Coast addition to our network, linking
two vital business and leisure destinations,” said Harry Hohmeister, SWISS
CEO. “We wish to thank our partners, colleagues and employees, and look
forward to serving the San Francisco community with professional and
efficient Swiss hospitality and outstanding air service.”
SFO – voted “Best Airport in North America” – is California’s gateway for
international travelers, with speedy custom lines and hundreds of flights
and connections throughout North America and beyond. SFO is ideally
situated in Northern California, with easy access to San Francisco, Wine
Country, and favorite local attractions Muir Woods and Alcatraz.
“We’re thrilled to welcome Swiss International Air Lines to San Francisco,”
said John L. Martin, Director of San Francisco International Airport. “This
new service between our sister cities offers international travelers great
options for getting to the United States while at the same time, boosting
our local economies.”
SFO (www.flysfo.com) provides nonstop service to more than 65 US cities on
21 domestic airlines and to 32 international points on 27 international
carriers. SFO offers twice as many non-stop flights to the New York area
than all other Bay Area airports combined – making SFO the Bay Area’s
Airport of Choice. SFO was voted “North America’s Best Airport” in 2008 by
passengers for its outstanding customer service and amenities.
Swiss International Air Lines (SWISS) serves 73 destinations in 39
countries all over the world from its Zurich hub and from other Swiss
international airports in Geneva and Basel. SWISS operates an 85-aircraft
fleet. In the UK & Ireland SWISS operates 33 daily flights from London
Heathrow, London City, Birmingham International, Manchester and Dublin to
Switzerland and, via its hubs, to the world. SWISS is a member of Europe’s
biggest frequent flyer program, Miles & More, and Star Alliance.
And the city’s prenup with Zurich, after the jump (more…)