Posts Tagged ‘takeover’

Frequent Fliers Update: A Message from THE DIRECTOR OF LOYALTY Re: Virgin America Elevate –> Alaska Airlines Mileage Plan

Thursday, April 7th, 2016

It almost seems as if “Director of Loyalty(!)” Stuart Dinnis is simply assuming this takeover will take off.

We’ll see.

All right, read it and weep, or cheer, depending. See below.

And bye-bye “Fly Girls”


And bye-bye Fly Models:

Victoria's Secret and Virgin America announce that the next generation airline will be the official "Airline of the Angels" for the 2007 Victoria's Secret Fashion Show which will air Tuesday, Dec. 4 on CBS. The two brands will also partner to host the first ever supermodel PJ party inflight this November. In this photo from left to right: Adriana Lima, Alessandra Ambrosio, Karolina Kurkova, Miranda Kerr, Selita Ebanks and Izabel Goulart. Photo Courtesy of Victoria's Secret. (PRNewsFoto/VIRGIN AMERICA) (Newscom TagID: prnphotos065466) [Photo via Newscom]

And bye-bye cheeky, peek-a-boo-loving Sir Richard, who, as a foreigner, was prevented from outright owning the majority of American-owned Virgin America:

British billionaire and showman Richard Branson has declared war on Qantas and other rival airlines with the launch of his new fleet of V Australia passenger jets to fly the Australia-US route.

“I wanted to follow-up on the news announced earlier this week that Virgin America has agreed to be acquired by Alaska Airlines. We’ve received an outpouring of support from many of you about your love for the Virgin America brand and the flying experience, for which we are incredibly humbled and grateful. We’ve also received questions about what this means in the short and long-term for loyal flyers like you.

In particular, many flyers have questions about whether there will be an immediate impact on their Points, Status and the flying experience they’ve come to expect from Virgin America. Please know that you will not see any changes during the next several months – and potentially until the end of the year – until the merger receives regulatory and shareholder approval. Furthermore, there will likely be no significant changes to your flying experience for as many as 18 months or more while the two airlines merge into one. Until the transaction is officially approved – typically a process that can take upwards of six months – both airlines will continue to operate independently and there will be no changes to our flight schedules, the Virgin America product and guest experience, Elevate Status levels or your ability to earn and redeem points. Each airline will maintain separate websites, separate guest service teams and distinct frequent flyer programs. If you book a Virgin America flight, you will fly on Virgin America. In short, there will be no short-term changes in what you have come to expect from Virgin America’s award-winning experience.

At the point when the Virgin America Elevate program is merged into the Alaska Airlines Mileage Plan™ program, you should also know there will be no disruption to your earnings or redemptions. Your Points balance and Status level will be honored in Alaska Airline’s Mileage Plan, which has been ranked the #1 airline rewards program by U.S. News and World Report for the past two years. In addition, you will be able to use your Status levels and earned Points across a significantly expanded network – including 114 destinations in North America and 900 global destinations through Alaska Airline’s robust network of international partners. This means that you can continue to fly Virgin America and accrue Points as normal, from now until when the plans combine, and you can be confident that all your points – whether earned prior to or after the transaction announcement – will be reflected in your new or existing Alaska Mileage Plan account.

For more, you can find our latest Q&A on our website. You can also call us on 1.877.FLY.VIRGIN (877.359.8474), should you have any questions. Elevate Silver or Elevate Gold members can contact us by calling your exclusive reservation line or send an email to your dedicated email address when you log into your Elevate account.

Thank you for your loyalty and for flying with us. Together, with Alaska Airlines, our intent is to make this integration as seamless as possible and to create the premier airline for West Coast travelers. As airlines both known for our commitment to operational excellence and guest loyalty – we hope to create an even better flying experience across an expanded network.


Stuart Dinnis
Director of Loyalty
Virgin America

Who Supports the T-Mobile AT&T Merger? Almost Everybody in Silicon Valley! Facebook, Microsoft, Yahoo, Oracle…

Tuesday, June 7th, 2011

Michael J de la Merced has all the deets about how everybody”s telling the FCC how great AT&T-Mobile would be.

How could this marriage go wrong with so many supporters (like AVAYA, Brocade, Facebook, Microsoft, Oracle, Qualcomm, RIM, Yahoo)?

Will Sprint and Verizon be the only ones to object? Will Steve Jobs and Apple weigh in at some point?  

Anyway, read below for what popped up my inbox this AM.

1)      AVAYA, Brocade, Facebook, Microsoft, Oracle, Qualcomm, RIM, Yahoo!: “The challenge of keeping pace with consumer demand and continuing to lead globally in wireless broadband services and products requires that we tackle the issue on multiple fronts. Many policy related efforts will not be able to quickly address near term capacity needs. The  FCC must seriously weigh the benefits of this merger and approve it. Such action will help to meet the near term wireless broadband needs of consumers and ensure that we are globally competitive as the world increasingly embraces wireless broadband connectivity.”

2)      Sequoia Capital: “From the microchip to the mainframe to the PC to the Internet to mobile computing, venture capital have been an integral part of an economic model that has stimulated growth time-and-time again. The technology start-ups we work with will be a key beneficiary of this more efficient and robust national wireless network. We are in favor of the Commission approving this transaction.”

3)      Joint Venture Capitalist Letter (Charles River Ventures, Technology Crossover Ventures, Matrix Partners, Norwest Venture Partners, Radar Partners, Lightspeed Ventures): “Many of the fast-growing companies we invest in are technology firms that would benefit greatly from the combination of AT&T and T-Mobile, a merger that will drive job growth, innovation and economic opportunity through a more efficient and robust national wireless network…By combining the physical infrastructure and spectrum positions of the two companies, the merged entity will be able to accomplish what neither firm can do on its own: namely, deploying a 4G LTE broadband infrastructure to more than 97% of the United States population…This merger represents a critical part of the solution to our spectrum crisis in the United States.”

4)      Kleiner Perkins Caulfield & Byers: “This commitment would help millions of Americans throughout the United States gain access to a network that can support innovative technologies, applications and devices….We are in favor of the Commission approving this transaction”

5)      Information Technology Industry Council (ITI): “Unfortunately, even if Congress were to act today, consumers would not experience the benefits of making new spectrum available for at least five years. Which is why a combined AT&T/T-Mobile has some real appeal for many. The new entity would likely result in meaningful near and long-term improvements to the nation’s networks…The Internet, and Americans’ ability to access it from almost anywhere, has been one of the greatest drivers of our economy. Supporting initiatives that will increase infrastructure investment and enable even greater access to the Internet whether it’s over a wired or wireless connection is smart public policy, smart economic policy, and smart consumer policy. Our nation needs more spectrum, more investment, and broader adoption and accessibility.”