Posts Tagged ‘The Bold Italic’

Forget About Gannett’s Money-Losing “The Bold Italic” Website, Check Out “The Sans Serif” Instead!

Wednesday, July 23rd, 2014

Here it is, The Sans Serif from “Joel Finkelstein.”

It mocks The Bold Italic, which is the local chain store website from the national Gannett Co. Inc chain. You know, the one that used to not pay minimum wage.

Anyway, it has stuff like this:

WHICH WALGREENS IS REALLY THE BEST IN SF?

You know how everybody complains about The Bold Italic but nobody does anything about it?

Well, area resident “Joel Finkelstein” is finally doing something about it.

And for that we should cheer.

Well Look, Gannett Co Inc’s “The Bold Italic” Venture is Operating a _Paid_ Intern Program – But What About Before?

Tuesday, July 22nd, 2014

[UPDATE: IMO, The San Francisco Chronicle and the San Francisco Examiner (and family) are conducting their intern programs properly. IMO, San Francisco Magazine is not. Those are the ones I’ve looked at.)

Here’s the current ad from TBI:

“Hello writers! Are you a Bold Italic fan looking to get on the other side of the screen with us? We’re looking for two social media-savvy bloggers interested in interning at The Bold Italic HQ (Hayes Valley, SF) for the fall season. The gig lasts four months (mid-August through December), and is for 3-5 days a week. And yes, we pay our interns ($15/hr). We can give you school credit if you need it.”

That appears to be fine, so it’s time to take TBI off of secret double unpaid intern probation.

But how did Gannett / the Bold Italic get on intern detention in the first place? Well, it was the offers of unpaid internships. You can see an example of one below. (It’s the sort of thing that can get a Fortune 500 chain store outlet like The Bold Italic sued, you know, for not paying at least the minimum wage.)

All right, TBI, Go Forth And Sin No More.

Ah mem’ries:

The Bold Italic is looking for an intern!

The Bold Italic is a website about local discovery in San Francisco. Our mission is to help people become better locals by equipping our members with rare intel, backstories, and potential adventures. The Bold Italic is a project of Gannett, the publishing company that owns USA Today and other media outlets.

Most recently our writers engaged in shooting guns, performing stand up comedy, working a day at a pot club, and getting hands-on lessons from a butcher – all right here in San Francisco.

We’re looking for a cracker-jack intern to help us inspire San Franciscans to interact with their city.

Duties to include:
– General office administrative duties.
– Helping to draft promotional material.
– Contributing ideas for editorial, publicity, and marketing projects.
– Assisting with events.
– Other duties assigned by the Producers and Merchant Relations staff.

Skills we are looking for:
– Strong familiarity with San Francisco.
– A people person.
– Detail oriented.
– Responsible and on time.
– Excellent communication skills; writing experience a plus.
– Social media savvy.

This is an excellent opportunity for someone who is looking to get involved with an online publication.

This is an unpaid 3-month internship, but we can offer hands-on experience and college credit.

Please only apply if you can dedicate 10-15 hours per week.

Send your resume and cover letter to info@thebolditalic.com

24 Hours of Gannet Co Inc’s The Bold Italic Website: “Sexy Time,” “Sex Toy,” “More Sex” – A Triumph of Form Over Content

Thursday, July 10th, 2014

This was the promise, a few years back:

“From the beginning, art elements and overall design featured prominently in strategy discussions and were kept at the forefront. Inventive and well-known global design firm IDEO was brought in early on to work with Gannett’s innovation team incorporating relevant research into the human-centered design* that was being developed for The Bold Italic.”

The cost to Gannett? Well, millions were spent on just one website / defunct magazine. How many millions? Well, as with Charles Foster Kane’s Xanadu, No Man Can Say.

But let’s check the water cooler chitchat over at The Gannet Blog:

“The revenue plan was mysterious because there was no revenue. Not for the first 24 months anyway. The Bold Italic had a burn rate that rivals some of the most infamous dot.com fizz outs. They blew through $2 million a year for the first 2 years, before snagging a whopping $41k in revenue based on their skimming from entertainment ticket / event sales.”

And that brings us to July 2014, where these bits came out within hours of each other:

Sexy Time: An Oil to Get Your Lady Parts Stoned (NSFW)

Men Can Bone Their iPads with New Sex Toy

Help This Horny Gal Have More Sex with Her BF

My point is that you didn’t need to go There to get Here.

My other point is that:

1. Aging east coast media baron Gannett Co. Inc. is Charles Foster Kane; and

2. West coast corporate money-pit vanity-project The Bold Italic is its Xanadu, and perhaps, eventually, its Waterloo

Oh here it is, 34 Page Street – so sexy! You can see the glow from all that reclaimed wood upstairs:

In closing … Rosebud!

END OF LINE

*What on Earth does that mean? I’m clueless. It’s just blah blah blah while the meter’s running at $500 per hour…

Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked – BONUS: Why SFist is Much Better Than “The Bold Italic”

Friday, February 28th, 2014

Well here’s the come-on for the new AVA Building

“Win A Brand New Apartment in Mid-Market: This post is brought to you by AVA 55 Ninth. AVA 55 Ninth, … http://bit.ly/1bRsg0U  ”

And here’s a screenshot of SFist – man, that’s a lot of advertisin’:

Click to expand

So, the reason why AVA won’t get mocked is that it’s not spending its marketing money as absurdly as it’s nearby competitor, NeMa.

(In short, NeMa, you crazy!)

Moving on.

Of course, you won’t actually be “winning” a “brand-new apartment,” but you’ll get to stay there for a year, assuming you can work out the tax implications.*

So you’re not winning an apartment per se, or a 20 year lease per se, or a life estate, per se.

But this contest  could be interesting to a San Francisco newcomer.

Moving on.

I’ll note that this ad is clearly labeled as an ad. I’ll further note the the Gannett Co Inc’s west coast blog The Bold Italic, differs  in this regard.

The Gannett blog would do different things with the money given by the property developer. Maybe form a “partnership,” something corrupt like that.

So that’s Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked and Why SFist is Much Better Than “The Bold Italic”

*Frankly, “winning” this deal would have zero appeal to me, as it would the typical San Francisco renter.  Perhaps you could work out a deal to “take the cash” as they say in the sweeps biz. 

Oh No, Our “Local” Gannett Blog, The Bold Italic, STILL Doesn’t Know That the Fake Video It Posted is Fake

Tuesday, February 25th, 2014

Well here we go, some people took the effort to point out to our “local” Gannett Co Inc blog about one of its many mistakes. And it wasn’t just me, you know, right here: Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video.

So, Gannett, the charge is that your fake video is fake.

The rejoinder:

Was it?

YES IT WAS.

I mean, it very well may have been

WELL, IF THIS IS YOUR POSITION, THEN WHY NOT JUST SAY “FAKE THIEF-SEAGULL STEALS A GOPRO” INSTEAD?

but we just found people speculating that it was,

OH, IT’S UP TO THE GREATER PUBLIC TO PROVE YOU WRONG AS OPPOSED TO THE OPPOSITE? OK FINE.

and GoPro says they had nothing to do with it. (Though, they could be LYING, or seagulls themselves…)

UH-OH, YOU’RE MISSING THE CASE WHERE GOPRO ISN’T LYING AND SOMEBODY _OUTSIDE_ OF GOPRO PRODUCED THIS FAKE VIDEO, RIGHT?

All right, let’s play along. Do you really think a seagull can pick up a video camera with its webbed feet? If so, you’re naive.

And why do the seabirds of the world only pickup GoPro brand cameras and not Canons or Nikons or Sony Action Cams and whathaveyou?

And what French tourist takes an ordinary sunset video with a monitor-free GoPro in a waterproof case? Not that many, I’ll tell you.

And what of Nathalie Rollandin, what business was she in when she posted that video, only one, of course, the only she’s ever posted on YouTube? Let’s take a look:

Marketing strategy and product launch: concept development and product design, pricing and promotional strategies, training, launch and monitoring of results”

The French tourist turned out to be an Italian-American chick from Chicago. She’s now learning even more about viral marketing ‘n stuff at the Kellogg School. Mmmm

All right, here’s my contribution to the marketing intern fake video oeuvre.

Enjoy:

Actually, mine’s twice as good as yours, because mine has two marketing interns faking a video.

Hey Gannett! What’s your burn rate? Why don’t you move back to Virginia and make room for housing at your reclaimed wood clubhouse on Page? How many millions have you lost so far, The Bold italic, you know, since you all came to town?

Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video

Friday, February 21st, 2014

Here’s the video, which was ID’ed as a fake about 2.6 million views ago:

And here’s the recent post from the money-losing Gannet blog, The Bold Italic.

Do you really want to know how to do better, TBI? Well, don’t post crap like this, for starters.

It’s Blogger vs. Blogger, It’s SocketSite vs. Gannett’s “Bold” West Coast Blog – A Lopsided Victory

Tuesday, February 4th, 2014

Well let’s start backwards here. Let’s start with Gannett Co Inc’s carpet-bagging west coast outlet, The Bold Italic:

Elbo Room Is Not Closing! You Can Stop Sharing That News

(Oddly, bolded but not italicized. Here’s the ALLCAPS version: ELBO ROOM IS NOT CLOSING – YOU CAN STOP SHARING THAT NEWS”)

And here’s the reply from SocketsiteSan Francisco real estate tips, trends, and the local scoop:

“Our post and report is 100 percent accurate. What’s not accurate is the characterization that we reported that the owners are “set to demolish” the building.”

Oh snap!

“The owners have drafted plans to raze the building. The plans do not include a replacement club, but rather condos. And the preliminary plans were submitted to San Francisco’s Planning Department for review, which is the first step with respect to developing the property.”

Ooh, testify, Sister!

“‘Not closing any time soon’ is not the same thing as ‘it’s not going to happen,’ but it has successfully distracted people from what has been going on behind the scenes.”

Man, what a burn!

And here’s the original from the SocketSite.

So that’s the kerfuffle, from Omega to Alpha.

Hey TBI, what’s with the attitude?

Hey TBI, why not write bits like this, Elbo Room Might Not Be Long For This World, instead?

Hey TBI, this is the kind of thing that makes San Franciscans not like you.

Just saying.

Local Gannett Blog Promotes “Uber’s New Lower Rates” without Disclosing Its Recent Uber Partnership

Monday, January 20th, 2014

Here’s the recent Uber / The Bold Italic “partnership.*”

And here’s a post from five days ago.

Boy it sure seems that Gannett has a boner for Uber, but you make the call:

“Uber Will Deliver Kittens to Cuddle Today
Oct 29, 2013 … Uber Will Deliver Kittens to Cuddle Today Hey fellow feline lovers, it’s National Cat Day! If you have a kitty in your life, make sure to give it some …

Breaking It Down: Uber’s New Lower Rates
5 days ago … Breaking It Down: Uber’s New Lower Rates Started in 2009 by serial- entrepreneur Travis Kalanick, Uber, the little-car-service-that-could, has …

To: You, Love: Uber ($20 off for New Users)
Feb 13, 2013 … To: You, Love: Uber ($20 off for New Users) If you’ve yet to jump on the bandwagon, err town car, Uber has a special Valentine’s Day treat for …

Uber and The Bold Italic Present: Romance On-Demand – The Bold …
Feb 11, 2013 … Uber and The Bold Italic Present: Romance On-Demand Oh Valentines Day. You come but once a year and yet there are few other holidays …

On Demand Romance-Valentine’s Day Serenades Recapped – The …
Feb 18, 2013 … The Bold Italic teamed up with Uber to host Romance on Demand featuring one dozen Whole Trade roses from Whole Foods, a gift bag filled …

Update: We Has Uberkittens!
Oct 29, 2013 … Update: We Has Uberkittens! We just had the best afternoon break ever. Thanks Uber for stopping by with the Uberkittens!”

So the way the carpet-baggers at northern Virginia-based Gannett The Bold Italic should handle things is to somehow note the promotional deal, or the “partnership,” or the former or recent partnership, or whatever you want to call it.

Come on, Gannett! You can do it.

*Cf. the same search for Uber partnerships with the blog y0u’re reading right now. It has the word manslaughter in the first line – a bit of a difference.

Trinity: The Father, Son, and Holy Ghost of Vapid Corporate SF Media are: 7×7, San Fran Mag and The Bold Italic

Wednesday, January 8th, 2014

Here’s the proof – all mentioned in the same breath:

Oh, and the comments section is worse now…

You see, it’s not just me.

Now over at San Fran’s favorite “luxury magazine,” well, PAEANS FOR SCIONS continues. See? They’re written just like press releases:

To call Daniel Lurie San Francisco’s best connected do-gooder is to undersell the man

Why We Love to Love Larry Ellison’s Daughter

But what’s this?

Getty’s Other, Other Family

This one’s certainly written like all the others, but the title there strikes a different tone, non?

IDK, maybe Gordo will think it funny.

Which San Francisco scion will get his or her paean next? I can’t wait!

The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation

Tuesday, December 31st, 2013

[UPDATE: Who says nameless, faceless, S&P500 corporations never listen to the little guy? 'Cause now the unpaid(?) interns(?) at Gannett, Co. Inc are putting "sponsored" on their sponsored Tweets. Just like I asked them to, below. Excelsior! ]

Here we go:

Except it’s an ad for Ford.

(And how about, instead, calling it a _pointless_ trip to Mount Tam?)

SFist handles things differently – it would use the term “sponsored post” or something.

Why not do that instead, TBI?

Of course, if you gained a lot more readers you could pay for your expensive clubhouse with advertising but how can you do that if you trick the few readers you have with ads for Ford?

Or maybe TBI’s role is just to lose millions of dollars for the home office in VA to offset profits made from the profitable part of Gannett?

Mmmm…