Posts Tagged ‘The Bold Italic’

Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked – BONUS: Why SFist is Much Better Than “The Bold Italic”

Friday, February 28th, 2014

Well here’s the come-on for the new AVA Building

“Win A Brand New Apartment in Mid-Market: This post is brought to you by AVA 55 Ninth. AVA 55 Ninth, … http://bit.ly/1bRsg0U  ”

And here’s a screenshot of SFist – man, that’s a lot of advertisin’:

Click to expand

So, the reason why AVA won’t get mocked is that it’s not spending its marketing money as absurdly as it’s nearby competitor, NeMa.

(In short, NeMa, you crazy!)

Moving on.

Of course, you won’t actually be “winning” a “brand-new apartment,” but you’ll get to stay there for a year, assuming you can work out the tax implications.*

So you’re not winning an apartment per se, or a 20 year lease per se, or a life estate, per se.

But this contest  could be interesting to a San Francisco newcomer.

Moving on.

I’ll note that this ad is clearly labeled as an ad. I’ll further note the the Gannett Co Inc’s west coast blog The Bold Italic, differs  in this regard.

The Gannett blog would do different things with the money given by the property developer. Maybe form a “partnership,” something corrupt like that.

So that’s Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked and Why SFist is Much Better Than “The Bold Italic”

*Frankly, “winning” this deal would have zero appeal to me, as it would the typical San Francisco renter.  Perhaps you could work out a deal to “take the cash” as they say in the sweeps biz. 

Oh No, Our “Local” Gannett Blog, The Bold Italic, STILL Doesn’t Know That the Fake Video It Posted is Fake

Tuesday, February 25th, 2014

Well here we go, some people took the effort to point out to our “local” Gannett Co Inc blog about one of its many mistakes. And it wasn’t just me, you know, right here: Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video.

So, Gannett, the charge is that your fake video is fake.

The rejoinder:

Was it?

YES IT WAS.

I mean, it very well may have been

WELL, IF THIS IS YOUR POSITION, THEN WHY NOT JUST SAY “FAKE THIEF-SEAGULL STEALS A GOPRO” INSTEAD?

but we just found people speculating that it was,

OH, IT’S UP TO THE GREATER PUBLIC TO PROVE YOU WRONG AS OPPOSED TO THE OPPOSITE? OK FINE.

and GoPro says they had nothing to do with it. (Though, they could be LYING, or seagulls themselves…)

UH-OH, YOU’RE MISSING THE CASE WHERE GOPRO ISN’T LYING AND SOMEBODY _OUTSIDE_ OF GOPRO PRODUCED THIS FAKE VIDEO, RIGHT?

All right, let’s play along. Do you really think a seagull can pick up a video camera with its webbed feet? If so, you’re naive.

And why do the seabirds of the world only pickup GoPro brand cameras and not Canons or Nikons or Sony Action Cams and whathaveyou?

And what French tourist takes an ordinary sunset video with a monitor-free GoPro in a waterproof case? Not that many, I’ll tell you.

And what of Nathalie Rollandin, what business was she in when she posted that video, only one, of course, the only she’s ever posted on YouTube? Let’s take a look:

Marketing strategy and product launch: concept development and product design, pricing and promotional strategies, training, launch and monitoring of results”

The French tourist turned out to be an Italian-American chick from Chicago. She’s now learning even more about viral marketing ‘n stuff at the Kellogg School. Mmmm

All right, here’s my contribution to the marketing intern fake video oeuvre.

Enjoy:

Actually, mine’s twice as good as yours, because mine has two marketing interns faking a video.

Hey Gannett! What’s your burn rate? Why don’t you move back to Virginia and make room for housing at your reclaimed wood clubhouse on Page? How many millions have you lost so far, The Bold italic, you know, since you all came to town?

Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video

Friday, February 21st, 2014

Here’s the video, which was ID’ed as a fake about 2.6 million views ago:

And here’s the recent post from the money-losing Gannet blog, The Bold Italic.

Do you really want to know how to do better, TBI? Well, don’t post crap like this, for starters.

It’s Blogger vs. Blogger, It’s SocketSite vs. Gannett’s “Bold” West Coast Blog – A Lopsided Victory

Tuesday, February 4th, 2014

Well let’s start backwards here. Let’s start with Gannett Co Inc’s carpet-bagging west coast outlet, The Bold Italic:

Elbo Room Is Not Closing! You Can Stop Sharing That News

(Oddly, bolded but not italicized. Here’s the ALLCAPS version: ELBO ROOM IS NOT CLOSING – YOU CAN STOP SHARING THAT NEWS”)

And here’s the reply from SocketsiteSan Francisco real estate tips, trends, and the local scoop:

“Our post and report is 100 percent accurate. What’s not accurate is the characterization that we reported that the owners are “set to demolish” the building.”

Oh snap!

“The owners have drafted plans to raze the building. The plans do not include a replacement club, but rather condos. And the preliminary plans were submitted to San Francisco’s Planning Department for review, which is the first step with respect to developing the property.”

Ooh, testify, Sister!

“‘Not closing any time soon’ is not the same thing as ‘it’s not going to happen,’ but it has successfully distracted people from what has been going on behind the scenes.”

Man, what a burn!

And here’s the original from the SocketSite.

So that’s the kerfuffle, from Omega to Alpha.

Hey TBI, what’s with the attitude?

Hey TBI, why not write bits like this, Elbo Room Might Not Be Long For This World, instead?

Hey TBI, this is the kind of thing that makes San Franciscans not like you.

Just saying.

Local Gannett Blog Promotes “Uber’s New Lower Rates” without Disclosing Its Recent Uber Partnership

Monday, January 20th, 2014

Here’s the recent Uber / The Bold Italic “partnership.*”

And here’s a post from five days ago.

Boy it sure seems that Gannett has a boner for Uber, but you make the call:

“Uber Will Deliver Kittens to Cuddle Today
Oct 29, 2013 … Uber Will Deliver Kittens to Cuddle Today Hey fellow feline lovers, it’s National Cat Day! If you have a kitty in your life, make sure to give it some …

Breaking It Down: Uber’s New Lower Rates
5 days ago … Breaking It Down: Uber’s New Lower Rates Started in 2009 by serial- entrepreneur Travis Kalanick, Uber, the little-car-service-that-could, has …

To: You, Love: Uber ($20 off for New Users)
Feb 13, 2013 … To: You, Love: Uber ($20 off for New Users) If you’ve yet to jump on the bandwagon, err town car, Uber has a special Valentine’s Day treat for …

Uber and The Bold Italic Present: Romance On-Demand – The Bold …
Feb 11, 2013 … Uber and The Bold Italic Present: Romance On-Demand Oh Valentines Day. You come but once a year and yet there are few other holidays …

On Demand Romance-Valentine’s Day Serenades Recapped – The …
Feb 18, 2013 … The Bold Italic teamed up with Uber to host Romance on Demand featuring one dozen Whole Trade roses from Whole Foods, a gift bag filled …

Update: We Has Uberkittens!
Oct 29, 2013 … Update: We Has Uberkittens! We just had the best afternoon break ever. Thanks Uber for stopping by with the Uberkittens!”

So the way the carpet-baggers at northern Virginia-based Gannett The Bold Italic should handle things is to somehow note the promotional deal, or the “partnership,” or the former or recent partnership, or whatever you want to call it.

Come on, Gannett! You can do it.

*Cf. the same search for Uber partnerships with the blog y0u’re reading right now. It has the word manslaughter in the first line – a bit of a difference.

Trinity: The Father, Son, and Holy Ghost of Vapid Corporate SF Media are: 7×7, San Fran Mag and The Bold Italic

Wednesday, January 8th, 2014

Here’s the proof – all mentioned in the same breath:

Oh, and the comments section is worse now…

You see, it’s not just me.

Now over at San Fran’s favorite “luxury magazine,” well, PAEANS FOR SCIONS continues. See? They’re written just like press releases:

To call Daniel Lurie San Francisco’s best connected do-gooder is to undersell the man

Why We Love to Love Larry Ellison’s Daughter

But what’s this?

Getty’s Other, Other Family

This one’s certainly written like all the others, but the title there strikes a different tone, non?

IDK, maybe Gordo will think it funny.

Which San Francisco scion will get his or her paean next? I can’t wait!

The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation

Tuesday, December 31st, 2013

[UPDATE: Who says nameless, faceless, S&P500 corporations never listen to the little guy? 'Cause now the unpaid(?) interns(?) at Gannett, Co. Inc are putting "sponsored" on their sponsored Tweets. Just like I asked them to, below. Excelsior! ]

Here we go:

Except it’s an ad for Ford.

(And how about, instead, calling it a _pointless_ trip to Mount Tam?)

SFist handles things differently – it would use the term “sponsored post” or something.

Why not do that instead, TBI?

Of course, if you gained a lot more readers you could pay for your expensive clubhouse with advertising but how can you do that if you trick the few readers you have with ads for Ford?

Or maybe TBI’s role is just to lose millions of dollars for the home office in VA to offset profits made from the profitable part of Gannett?

Mmmm…

Just One Graphic from the SF Weekly Beats Everything from The Bold Italic – Plus Photos of Black Market Food

Thursday, June 20th, 2013

Here ya go, it’s Down and Out in Mid-Market:

Three-Dollar Chicken: The Ethical Dilemma of the Food Pantry Black Market by Albert Samaha

1. Do you see that “Market Street Specials” graphic, The Bold Italic? It’s better than anything you’ve ever done* since you came to town to try to make money hawking made-in-San-Fran goods to clueless tourists and your fellow newcomers, you dig? It serves THE READER, right? Oh, what’s that, TBI? Your job is to lose millions upon millions year after year to serve up a fat tax break for your corporate masters Back East? Well, mission accomplished.

2. And srsly, I don’t think it’s the job of SFGov-funded COMMUNITY AMBASSADORS to confiscate food in the Twitterloin.

3. Uh, the vast majority of food market food comes on 18-wheelers, you know, on pallets and stuff. (Speaking of corporate tax breaks…)

4. Adieu, writer Albert Samaha? :( It’s been real.

5. And finally, ah memories. Find the Crispy Hexagons cereal and win:

*To wit, let’s take legible information from an Excel spreadsheet and turn it into this garbage.

CONCLUSION: The Gannett Co Inc’s THE BOLD ITALIC Website is From and For People Who Don’t Live in San Francisco

Thursday, May 16th, 2013

[UPDATE: Ah, well, TBI reacts by fixing the MACALLISTER typo, but by not fixing the map. You see, Gough doesn't dead end here and Laguna doesn't dead end here neither. The Bold Italic is written like it's produced by minimum security prisoners in upstate New York making 11 cents per hour, IMO.]

Here you go, Where Are The Cheaper Rents in SF?”

Gannett Co. Inc’s money-losing (millions and millions so far) San Francisco media experiment is, once again, taking on an issue of concern to newcomers:

Where Should I Live And What Does Where I Live Say About Me?

Except this time it’s a dump from TBI “partner” Zumper, whatever the Hell that is.

So all there’s for the low level TBI people to do is make the accompanying graphics to break up the grafs.

Oh, here we go:

So, you know why the rents are cheaper here generally, GANNETCOINCTHEBOLDITALICZUMPER? It’s because of all the federally-subsidized housing projects. 

Oh, but you knew that and you showed that you knew that. So that’s good, I guess.

But actually, the area you’re showing is mostly PJ’s and concomitant parking lots? So the small number of readers you have won’t be able to actually move in, right? I can think of just one small area, in the upper right, where your data points come from. Is that what you’re talking about, TBIZumper?

Anyway, that’s why streets like Buchanan and Octavia dead end here, because of the Redevelopment, right?

Except Laguna doesn’t dead end, it does go through, right? Do you know that, TBI? The map says that you don’t know that. (And a good thing that Laguna doesn’t dead end, else the climate in this area would be even more muggy, if you know what I mean.)

And how many people at TBI looked at “MACALLISTER” and said, “Looks good to me, no problems here?”

But check it, the typos aren’t the problem, they are just the symptom of your problem.

From TBI:

“…here in San Francisco, we’re striving to create our own culturally significant publication that captures the city in such a thoughtful way…”

So, TBI, do you really think you’re a culturally significant publication? Do you really think you’re capturing the city in a thoughtful way?

I don’t.

So, TBI, do you really think you’re:

“a San Francisco-based website building a cultural narrative of the city for both locals and tourists?”

Well, I can see that you’re aimed at tourists but I don’t know about cultural narratives and whatnot.

All right, enjoy your high burn rate.

And enjoy your unsustainable clubhouse on Page while you slap a few graphics onto your partners’ pretty-much-worthless content.

And enjoy your self-indulgent field trips that really really super serve your readers.

END OF LINE.

The Case Against Gannett Co Inc’s “The Bold Italic” Website – Exh 1: Dismal, Dismal Numbers

Wednesday, February 27th, 2013

The question is whether The Bold Italic website from Gannett Company, Incorporated (NYSEGCI,FWBGTTS&P 500 Component) is “villainous” – that’s the talk of the town, lately.

To wit:

“They’re hardly the villains in this town.”

Well let’s see.

I’ll tell you, over the years I thought that TBI was just one dude, a dude that I came across all the way back in 2010. He was proud that the average TBI visitor stayed on the site or on a webpage or something for like five minutes. Now we’ll see about that stat in a moment, but I’m just shocked that TBI has/had all those employees plus a custom-made clubhouse in Hayes Valley. That’s where I’m coming from.

Hey did you know that’s there’s a website called The Gannett Blog and it’s based in San Francisco? (I didn’t.) Anywho, let’s hear about the TBI from Anonymous:

The revenue plan was mysterious because there was no revenue. Not for the first 24 months anyway. The Bold Italic had a burn rate that rivals some of the most infamous dot.com fizz outs. They blew through $2 million a year for the first 2 years, before snagging a whopping $41k in revenue based on their skimming from entertainment ticket / event sales.”

Is that true? I don’t know. But where did that $41k figure come from? Such specificity!

Of course public relations doctrine from your S&P 500 type of companies is to say that such a specific statement such as this is “false” or “way off.”

That kind of thing is called a pregnant denial by some.

So, has The Gannet Company, Incorporated spent millions and millions of dollars on The TBI the past few years?

Sure looks that way.

Wow.

That’s starting to remind me of The Bay Citizen, actually.

(Of course the TBC produced a lot of great journalism, IMO.)

So that’s one side of the ledger, millions upon millions spent, or wasted, whichever, but what about revenue coming in? What about the number of readers, for example.

Let’s check Alexa, The Web Information Company.

Ooh, here’s something:

Click to expand

The above graph show what the Alexa people think has been going on the past week. The San Francisco Chronicle / SFGate.com is in there as a baseline – it’s consistently something like the 1000th most popular website in the world, or something. No surprise there.

And look, this pathetic blog, the one you’re looking at right now, the one filled with animal photos and whatnot, the one with overhead of less than $100 per year, managed to make the grade as well. I can assure you that this is anomalous – either it’s a mistake or maybe a big website pointed to one bit and that generated a burst of traffic. I don’t actually know, or care to know, to be honest, and even if I did, I don’t know how to find out, oh well.

The real test is how TBI does compared with someplace like SFist, which is basically run by one dude. Check out Alexa – you can see that TBI gets beat by SFist consistently and thoroughly, week after week, month after month, year after year.

Ouch.

And I suspect that blue bump you see up there, when TBI clearly broke into top 100,000 territory, mostly had to do with the controversy related to a recent post from KevMo, Kevin Montgomery of TUA, The Uptown Almanac.

Mmmm.

And even that minutes-spent-onsite-per-visitor stat, the one that’s supposed to Have Meaning, turns out to be three minutes for both The TBI and SFist.com

Mmmm.

Of course there are other ways of getting revenue than simply having people look at your site.

Like there’s “partnerships” ‘n stuff.

That issue will be Exhibit 2 in the case against TBI.

(I haven’t proven villainousness yet, I’ll agree. I’m still on the fence. But I’ll look into it.)

All right, TBC, To Be Continued…