Posts Tagged ‘transformation’

Magazines to Advertise the Greatness of Magazines: “The Power of Print” Campaign

Monday, March 1st, 2010

Magazines suck these days, right kids? Oh, wait a sec, maybe not. That’s the message coming out of the ”4A’s [AAAA, the American Association of Advertising Agencies] Leadership / Media Conference that kicked off yesterday at the San Francisco Hilton Union Square. Check it:

“The leaders of five major magazine companiesCharles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.”

O.K. then. Here’s the campaign logo – how many fonts from different mags do you recognize? Hint: “Es” is from Esquire (but even I knew that. I got the “M” and the “g” right as well, but everything else…)

Y&R NY made a clever graphic, I’ll give you that. But whenever you hear a Betty harshing on a Veronica, you start to think that the Betty is playing a losing game. For example, how bon are these mots?

“We Surf the Internet. We Swim in Magazines.”

“Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”

Oh well. Look forward to seeing this ad in a few months:  

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In short, magazines, magazines, magazines!

In short, Magazine Fever – Catch It.

In short, Grawwwwwwwk!!!!! goes the dinosaur.

All the deets, after the jump.

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Why are San Francisco’s New “Low-Cost” Airlines More Expensive than Regular Old Airlines?

Monday, March 1st, 2010

You know the JetBlue and the Virgin America, right? Let’s review:

JetBlue Airways is an American low-cost airline…”

Virgin America, Inc. is a United States-based low-cost airline…”

Well, check out what the suits attending the American Association of Advertising Agencies’ Transformation 2010 convention at the Hilton San Francisco Union Sqaure are paying to fly in from and back to the Big Apple, assuming they’re stuck in the coach section during this Great Recession:

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See that? United, Delta, American and Continental all were quoting airfares less than $300, and the ”low-cost airlines” were the most expensive.

Perhaps sexy new Virgin America and JetBlue should be called premium airlines these days?

Just asking…