Posts Tagged ‘UC’
Oh Ho! Move Over Jeff Adachi, There’s a New PUBLIC DEFENDER in Town – Here’s the University of California’s New Ad CampaignMonday, June 23rd, 2014
Here’s the pitch from this new SFMTA MUNI DPT bus stop ad campaign:
In short, UC kicks ass.
That stupid logo proposal is still being defended for what reason I don’t know, but Life Goes On at the UC.
Boy, the UCSF Laurel Heights Campus is Nothing But a Big Fat Waste of 10 Acres – Let’s Hope This Changes SoonWednesday, June 18th, 2014
I don’t know when this UC “campus” got built, but just look at what was in fashion back in the day:
Huge empty lawns and huge empty driveways that never get used. What were they thinking? Were these lawns a “gift” to the people of San Francisco? Were they something we wanted or appreciated paying for? IDK.
I could see this place out in the country where there’s plenty of space, but I don’t know what it’s doing in SF.
Anyway, we’ll be enjoying this campus as we walk, ride, and drive by for the next half-decade, it looks like.
And then, who knows.
Ah Berkeley, Nuclear-Free Since 1986, Sort of – Shutting Down the UC Berkeley Nuclear Reactor at 2521 Hearst Ave in 1987Tuesday, June 17th, 2014
The More You Know:
University of California officials have decided to shut down a 20-year-old nuclear reactor on the Berkeley campus, saying the “political hassling” it sparked outweighed its usefulness. University of California officials have decided to shut down a 20-year-old nuclear reactor on the Berkeley campus, saying the “political hassling” it sparked outweighed its usefulness.
“The gymnasium-sized basement of Etcheverry Hall (Industrial Engineering and Operations Research, Mechanical and Nuclear Engineering) once housed a complete nuclear reactor. It was removed when the City of Berkeley declared itself nuclear-free…”
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Proud UC Berkeley Grad Gets All Honky and Then Skids Around a Lumbering Truck – A Kind of Audi-Induced Road RageWednesday, May 7th, 2014
Dude’s coming down Ashbury and he can see from the countdown timer that he’s at risk of missing the green due to a slow-moving commercial vehicle making the same turn onto Oak.
So Dude honks his Audi’s horn, pulls into the opposite lane and then goes around the truck with wheels a-chirping.
All this ado allowed the Audi driver to make the green at Masonic and then at Fell, so maybe he saved a minute-something in time.
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(Do bad drivers just pick Audis or do Audis make people bad drivers? I believe it’s mostly the former but don’t underestimate the latter.)
Anyway, if the reason why the truck was going slow had been a late-starting ped heading north in the crosswalk, then blammo, with the ped being at fault for entering a crosswalk under a flashing DON’T WALK and the Audi pilot being even more at fault for turning one lane into two and turning the truck into a blind corner.
Not too far away from here, a world-famous drunk driver with alcohol in her system started walking across Fell too late and got killed by a car going around a slower vehicle, which of course, was waiting for the ped to cross. That’s a similar situation, IMO.
There you have it, look at me, I have an Audi, look at me, I went to UC, look at me, zoom zoom.
But we’re not talking about the recent film 47 Ronin, non non. We’re talking about plain old Ronin, from when you were in elementary school, Gentle Reader.
Now the thing about Dean Frank is that he’s new in town. It’s unfortunate he’s already embraced certain corrupt local institutions, such as the Tenderloin Housing Clinic. Granted, he sometimes needs to deal with such entities to get his job done, but he doesn’t display an awareness of the fact he’s living in the most corrupt big American city west of Chicago. For instance.
No matter, I entirely agree that Ronin is worth your time. (And I’m shocked that its Rotten Tomatoes score is down in the ’60s. This is one of the best films you can see with a rating that low.)
You oughtta watch the whole thing.
“The University of California’s Hastings College of the Law (UC Hastings or Hastings) is a top tier public law school in San Francisco, California, located in the Civic Center neighborhood. Founded in 1878 by Serranus Clinton Hastings, the first Chief Justice of California, it was the first law school of the University of California…”
It’s the “CIRM Worm” in Situ – San Francisco’s Craziest Building is at UCSF – Hanging Off of Mount SutroFriday, January 24th, 2014
See it on the right?
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I’ll tell you, do you know how many residents put up signs to support using taxpayer money to decrease capacity on Masonic Avenue?
None, zero, nada.
But people on Masonic seem to love putting up signs going against the plan to take out 100-something parking spaces.
I don’t know why the electeds who voted for this project would change their minds now – it seems only a lawsuit* could have any effect at this point.
The windmill tilting continues – this sign looks homemade:
You can’t fight City Hall, right?
*And even then, I don’t see how you’d win.
Incredibly, the University of California Declares Defunct Logo a “Success” Just One Year After UC LogoGateMonday, November 18th, 2013
Here it is, from just last week:
“We walked away from the logo itself in part because we knew that our broader communications strategy and the other elements of the visual identity system could advance without it. Being able to move on with other elements of our work and the rest of the visual system is actually a tribute to the symbol’s success and our overall strategy.”
To review, this was the reaction at the time.
Anyway, since the new logo got ashcanned, its proponents have gone on the road to sing its praises. Why? I don’t know. How does this sort of thing benefit UC?
Now, here’s the reaction from the designerly community. First from CCullen:
I don’t buy the false narrative. This was a brand exercise that overreached and was as a result a complete failure. The notion that this design can be celebrated when not embraced has no understanding of the goal of branding in the university ecosphere–engagement is the sine qua non of a university brand, and in this case a university system brand. This is an Oscar nomination for a film that has never been released. The video was perfectly prescriptive–the traditional seal was doomed, and the rest is back tracking and hindsight. When it lives, celebrate it, until then just know it was an epic failure and a waste of scarce public funds.
I agree with CCullen. I attended the UC affinity session at the AIGA conference in Minneapolis and it was one of the most uncomfortable experiences I have had in the design world. What should have been a presentation about why the logo works for what their goals were turned into an hour long passive-aggressive temper tantrum that only fueled the fire of controversy. I will admit that the identity system as a whole is certainly successful. The promotional materials and such that went along with it were beautiful but I simply cannot get past the ridiculous logo.