Will Reisman has the deets about how Audi USA is spending seven figures to buy Powell Street, or something.
So now, Audi, adding to its reputation of selling its wares to the most extreme jackass drivers on the planet*, will also be known for having its own street in the 415.
Wouldn’t it be cool if they took down all the Powell street signs and replaced them with just the four rings of Audi’s logo? There’d be no text at all but everybody, tourists and citizens alike, would know exactly how to say the name of the street. Hurray!
It’ll look a little like this unfinished model – seems as if they forgot to add in the bodies of dead German tourists shot down on the street, but anyway:
Click to expand
Now of course “Audi of America”** is claiming credit for the entire idea, but actually, we had this thing going 1.5 years ago.
It wasn’t a success.
Anyway, here’s Audi’s spiel. Apparently, this whole thing was their thang all along, even before they knew about it, somehow:
“The Audi Design Project: Progress on Powell Street was launched with the purpose of improving the pedestrian experience on Powell Street in a way that transforms it into a vibrant destination and alleviates the congestion. So, working with the city of San Francisco, we’re doing something that might normally be considered unfathomable for an automaker — removing cars from the road. That’s right, we’re eliminating the parking lanes on both sides of the street and, in their place, creating a new public space that sits on top of the pavement.”
Read along after the jump to see how extra wide sidewalks on two blocks of Union Square Are Going To Change Everything.
*Yes, even worse than BMW drivers. The problem is that Audi drivers think that they’re extra special, that’s the problem…
**Is that your new name, Audi? Guess you have bad memories of the old one, Audi USA? Remember that whole unintended acceleration (sudden acceleration) thing back in the 1980’s and 1990’s? On behalf of America’s idiot drivers, I’d like to apologize for that whole deal. You were right, we were putting our feet on the wrong pedals. Our bad