Posts Tagged ‘verb’

Graduation Gifts 2010 – Is the Apple iPad “The Best Way to Experience the Web?” No.

Tuesday, May 18th, 2010

I’ll tell you, back in my day, the ideal graduation gift for rich kids was a baby BMW of some sort – you know, with a giant bow atop a convertible roof. But Steve Jobs is trying to upset the Apple cart by getting people to think that an iPad is the best gift for matriculates.

I don’t know, maybe it is. However, this new ad campaign… 

…says the iPad is ”The Best Way to Experience the Web.”

First of all, Apple means the best portable way to experience the web, right? And then, what’s this deal about using the word ”experience” as a verb? (Is “experiencing the web” a passive event like watching a movie? Are you a creator, at least sometimes, or a merely a consumer of the Web? Mmmm.)

Anywho, the big beef, of course, if the absence of Adobe’s Flash. I know that it, like a strong federal government, might whither away at some point, as Lenin said, but we aint there yet, comrade. In 2010, anyway, You Can’t “Experience” the Web Without Flash.

The smaller beef would be the absence of industry-standard inputs and outputs. I’ll tell you, I wouldn’t trade my aging netbook, which is worth about $100 and was somewhat crippled by one of the many Intel vs. NVIDIA spats, for any kind of iPad. I mean, iPads can’t run Photoshop or nothing, right? (BTW, is there an App for Photoshop? I’d like to see what that would look like. Srsly.) Oh, to run ‘Shop I’d need a MacBook Air (Apple’s name for their expensive netbook with hinges that used to fall apart if you looked at them the wrong way) or a four-figure laptop? Oh, O.K.

Hey kids, you’ve taken your SATs, right? Try this:

Regular Web is to expensive, portable, compromised iPad Web as

Regular bike is to expensive, portable, compromised Dahon Brompton bike.

Brompton folding bikes are nice for the people who use them for commuting. (They’re pretty expensive, and there are a lot of design compromises involved of course.) These things are popular, but are they The Best Way to Experience Cycling? Hells no. 

A regular bike is cheaper AND better for most people of course. 

Just saying. 

(Time’s tide will smother you, Apple.)