Thursday, September 13th, 2012
Sorry Lyft. It turns out that it’s Uber what’s “revolutionizing personal transportation” these days. See below.
I’m a cowboy/ With a pink ‘stache I ride/ Wanted/ Dead or alive:

All right, now back to Uber. I think they’re legal now. Good for them!
(But Virgin, please don’t let San Francisco Mayor Ed Lee find out about the whole “Silicon Valley’s Airline” thing – you know, he’s having a bad year.)
“Virgin America Hitches A Ride With Uber: First-ever Uber Frequent Flyer Partnership Offers A Seamless, Connected Travel Experience From Ride To Roll - Silicon Valley’s Airline Offers Elevate® Frequent Flyer Benefits to New Uber Users
SAN FRANCISCO, Sept.12, 2012 — Virgin America, the award-winning California-based airline, announces today that it has partnered with Uber, the company revolutionizing personal transportation, to offer Virgin America’s Elevate® frequent flyer program members the ability to earn Elevate points when they complete their first ride with Uber. As of today, Elevate frequent flyer members who are new to Uber can sign-up (on the Uber website or through the Uber app) with their Elevate membership number and will be awarded 800 Elevate reward points upon completion of their first Uber ride. To celebrate the partnership, as of today, Virgin America and Uber will also be giving one winner a week a free domestic roundtrip on Virgin America and $500 in Uber ride credits until October 2, 2012. More information on the “Ride with Us, Roll with Uber” sweepstakes*, official rules and other details are available at: http://vgn.am/VXuber
“As two companies known for looking at ways to improve and reinvent the travel experience, we’re pleased to partner with Uber to offer travelers a new option for ground travel that fits their busy, connected lifestyles,” said Luanne Calvert, Vice President of Marketing at Virgin America. ”Our new partnership with Uber provides our frequent flyers with a more connected, seamless travel experience – from the air to the ground.”
The latest partnership with Uber offers Virgin America’s tech-forward guests more options for ground travel during their business trip or leisure getaway. Uber harnesses the latest technology to provide an innovative on-demand car service that is unique in the marketplace. Since its launch in 2007, Virgin America has grown a passionate following of flyers for its topnotch guest service and unique amenities. The airline’s Elevate frequent flyer program was among the first U.S. loyalty programs to offer dynamic reward pricing – with the ability for guests to redeem reward points for any unsold seat – on any flight, at any time. Earlier this summer, Virgin America announced a suite of enhancements to its Elevate program – including new Elevate Gold and Elevate Silver status levels with a host of traveler perks and enhanced social rewards for virtual check-ins. Elevate program details can be viewed on the airline’s website at: www.virginamerica.com/elevate“
And then, all hail VA, etc, after the jump
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Tags: 2012, America, bay area, cab, california, car, Elevate, flyer, Frequent, Frequent Flyer, illegal, legal, lyft, partnership, pink mustache, San Francisco, Silicon Valley's Airline, uber, Uber Cab, virgin, virgin america
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Thursday, August 4th, 2011
Well it’s the talk of the town: August 6, 2011 is Virgin America Day at AT&T Park, so all attendees will get a Virgin America 2 for 1 flight voucher. So if you’re into the Phillies…
But dynamic pricing appears to be at work, so don’t be looking for any of those $1 seats (that come with $10 in fees) that the Giants offer sometimes.
And, oh yes, August 8th, 2011 is Virgin America Day in the 415, so that’s why City Hall will turn red at night for a few days. (Just a guess, but I don’t know how else you’ll be able to tell it’s VA Day 11.)
And Virgin A will is a having a $49 a ticket sale on some flights. All the deets, and there are plenty, are below and after the jump.
Call sign REDWOOD transports the Trophy in first class without a seatbelt.

Click to expand
Virgin America Day – Saturday, August 6
All fans receive 2 for 1 flight voucher
Valid for travel Main Cabin between 8/16/11-10/27/11.
Blackout dates are 9/2/11 and 9/5/11.
Must book by 8/31/11, with two passengers travelling on one itinerary.
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Tags: 2011, 49, America, anniversary, attendees, August 8, baseball, bay area, california, CEO, City Hall, David Cush, day, edwin lee, Edwin M. Lee, flight, lights, Mayor, McCovey Cove, Official Airlin, Official Airline of the San Francisco Giants, partnership, Philadelphia Phillies, president, red, San Francisco, San Francisco Giants, satellite, team, television, Trophy, two-for-one, two-for-one flight voucher, virgin, virgin america, Virgin America Club Level, Virgin America Day, Virgin America Loft", voucher, world series
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Thursday, April 22nd, 2010
Popular Virgin America is still generally losing money, but they have some stuff to crow about. Check it, below.
Appears as if they’ll fly right through our Great Recession.

All the deets:
Virgin America Reports Fourth Quarter and Full Year 2009 Financial Results
Start-up Airline Reports Strong Performance in Second Full Year of Operations
SAN FRANCISCO, April 22– Virgin America, the award-winning start-up airline, today reported its financial results for the fourth quarter and full year 2009. While driving growth against the backdrop of a contracting industry, the start-up airline made significant top line progress in its second full year of operations. For full year 2009, Virgin America reported a $48 million operating loss on revenues of $548 million – a $140 million (or 74 percent) year-over-year improvement over 2008. In 2009, the Company also reported its first quarterly operating profit in the third quarter.
Although the revenue and demand environment remained challenging in the final quarter of 2009, Virgin America reported strong revenue performance, industry-leading load factors, and improved unit costs for the fourth quarter. The airline narrowed its operating loss by $11 million year-over-year in the fourth quarter, improving its operating margin by 10.9 points. Virgin America also reported a 47 percent increase in scheduled service capacity year-over-year.
Ever more deets, after the jump
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Tags: 2009, air, airlines, CEO, David Cush, fashion show, loss, Millbrae, president, profit, results, richard branson, San Francisco, SFO, victoria's secret, virgin america
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Monday, March 1st, 2010
You know the JetBlue and the Virgin America, right? Let’s review:
“JetBlue Airways is an American low-cost airline…”
“Virgin America, Inc. is a United States-based low-cost airline…”
Well, check out what the suits attending the American Association of Advertising Agencies’ Transformation 2010 convention at the Hilton San Francisco Union Sqaure are paying to fly in from and back to the Big Apple, assuming they’re stuck in the coach section during this Great Recession:

Click to expand
See that? United, Delta, American and Continental all were quoting airfares less than $300, and the ”low-cost airlines” were the most expensive.
Perhaps sexy new Virgin America and JetBlue should be called premium airlines these days?
Just asking…
Tags: 2010, 333, advertising, agencies, air, airfare, airlines, airport, American, association, City, continental, convention, delta, Hilton, jet blue, jfk, low cost, new york, o'farrell, San Francisco, SFO, street, traditional, transformation, transformation 2010, union square, united, virgin, virgin america
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Friday, February 26th, 2010
San Francisco-based Virgin America Airlines has its own “docu-series” starting up on March 24th at 9:30 PM on the CW – it’s called Fly Girls (and it’s not to be confused with the In Living Color/Jennifer Lopez kind of Fly Girls from the 90′s).
Take a look. Meet Mandalay, a local “girl” who’s a Virgin America flight attendant based out of SFO in real life. Listen to her go on about the “romance of aviation” and the benefits of choosing Virgin America, the only California-based airline left by the way.
Barbie, Skipper, and the ”ethnic girlfriends of Barbie“ (or, more politely, a ”mini- United Nations of races and ethnicities“) are coming soon to KBCW-TV channel 44 / 45 and all the CW stations across America. Oh yes, their “real” names (or “reel” names) are Tasha, Louise, Mandy (or Mandi), Nikole and Farrah:

Doesn’t this promo shot from the CW Network of former beauty queen Nikole look just like a Virgin America ad?

This show is going to be something like eight half-hour Virgin America infomercials complete with 30-second commercials for shampoo and cosmetics. Nevertheless, it’s going to be better than NBC’s high-budget San Francisco-based Trauma serial, that’s a given from the get-go. (Wonder if cheeky Virgin Airlines founder Sir Richard Branson will make an appearance or two…)
Just discovered that my aging Trinitron (that could be older than you) actually receives channel 44 so I’ll be sure to tune in to check out the debut.
Excelsior, Ever Upward.
Now, meet the Fly Girls and get more deets after the jump.
Farrah Williams
Hometown Airport: LAX
Must Have Travel Accessories: Lip balm and a camera
Travel Tips: “Be nice to fellow travelers and flight attendants. It makes for a more pleasant experience all the way around.”
Security Checkpoint Tips: “Don’t make eye contact. Strip down quick so you’re not holding up the line.”
Years with Virgin America: 2 ½
Louise Nguyen
Hometown Airport: LAX (currently SFO)
Must Have Travel Accessories: Moisturizer and lip balm
Travel Tips: “While on the plane, always wear your shoes in the restroom!”
Security Checkpoint Tips: “Get in line behind someone who has already taken their shoes off, and who is not juggling a ton of things in their hands, and then do the same.”
Years with Virgin America: 2
Mandy Roberts
Hometown Airport: PHX (currently SFO)
Must Have Travel Accessory: A big, soft pashmina that can be used as a pillow or blanket.
Travel Tips: “Drink an endless amount of water.”
Security Checkpoint Tips: “Wear slip-on shoes with socks, if possible. It’s yucky to wait in line with bare feet on the dirty floor.”
Years with Virgin America: 2
Nikole Rubyn
Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: Visine
Travel Tips: “Always wear or bring socks with you to walk through security!”
Security Checkpoint Tips: “Don’t wear all of your jewelry to the airport, keep it in small bags and put it on after you get through security.”
Years with Virgin America: 2
Tasha Dunnigan
Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: Cell phone
Travel Tips: “Don’t forget your common sense at home.”
Security Checkpoint Tips: “Have all of your things in order and pay attention.”
Years with Virgin America: 2
“Fly Girls” is from Collins Avenue Productions, with executive producers Jeff Collins (“Bridezilla 3, 4 & 5,” “The Exterminators”) and Colin Nash (“The Hills,” “The City”) and co-executive producers Larry Bond and Porter Gale.
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Tags: "ethnic girlfriends of Barbie, 12, 2010, 24, 4.4, 45, 6005, ad, advertising, airlines, airport, Alternative Programming, Ambhar Tequila, America, Banana Republic, Barbie, based, bay area, Belvedere Vodka, c. w., cable, channel, Colin Nash, Collins Avenue, Collins Avenue Productions, doc, docu, docu-series, docudrama, documentary, doll, drama, Elevate, Farrah, Farrah Williams, film, filming, flight, flight attendants, florida, fly girls, hometown, hub, info, infomercial, Jeff Collins, Kristen Vadas, la, Lagasse's Stadium, Larry Bond, las vegas, launch party, lax, los angeles, Louise, Louise Nguyen, mandalay, Mandi, Mandy, Mandy Roberts, march, mercial, miami, network, nevada, new york, nichole, Nikole, Nikole Rubyn, Palazzo, phx, Porter, Primetime Fare Sale, Productions, reality, red, red carpet, richard branson, sacramento, San Francisco, Senior Vice President, series, SFO, show, sir, Skipper, smf, stew, stewardess, stewardesses, Tasha, Tasha Dunnigan, teammates, television, The CW, The Hills, TV, TY KU, VeeV, VeeV Acai Spirit, VeeVa La Fly Girls, virgin, virgin america, VX, wednesdays, wifi
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