All right, let’s say that this is your search:
Which link would you click on?
“Abortion Info – Women’s Pregnancy Clinic | FirstResort.Org
Counseling and prenatal care 450 Sutter St, Suite 1740, San Francisco (415) 627-9175″
Get up to speed on this issue here and read a fresh release from BACORR below.
“FIRST RESORT MISLEADS IN ITS ADVERTISING, BACORR FINDS.
First Resort is well-known as Anti-Abortion in the Pro-Life Community; Misrepresents Itself & Advertises Under Abortion Services to the Non-Activist General Public.
First Resort, currently being investigated by the City Attorney’s office, misrepresents services it offers via Google advertising, in a recent Chronicle Op-Ed, and over the telephone. Over a 6 month investigation, the Bay Area Coalition for Our Reproductive Rights (BACORR) has researched First Resort’s mission, ties in the Pro-Life community, and misrepresentation of itself to the general public.
This is first and foremost a consumer protection issue, not a political or religious debate.
First Resort is a Christian organization whose mission is to make an “abortion free world, “ as stated in paperwork filed with the state. However, under Google searches, “Abortion San Francisco,” “Abortion Services San Francisco,” and “,” First Resort is the second paid listing on the results page. Google is the most popular internet search engine.
After Golden Gate Planned Parenthood in San Francisco lost its charter, First Resort CEO Shari Plunkett states, “Our call volume has never been higher.” (Email to supporters, dated 4/14/2011) Though First Resort usually tells callers they do not offer abortions, recently they said yes, they do offer abortions.”
More deets after the jump