I don’t know, maybe you can leave old-school CRT-TV’s on the sidewalks of San Francisco and have them stick around, but I’m not sure if I’d leave a 72-inch touch-sensitive flat panel screens on the streets 24-7. I mean, I wouldn’t expect to get them all back intact.
But no matter, Yahoo! has its Bus Stop Derby game up and running.
And here’s a still photo from Steve Rhodes:
But what will happen when your neighborhood wins and the O.K. Go puts on a concert as your reward? Won’t your area NIMBY’s be all “nobody told us about this?”
Let’s let Yahoo! ‘splain what’s up with the BSD:
“The short answer is it’s a two-month citywide challenge that turns bus stops into social gaming hubs.
An even shorter answer is it’s something that makes waiting for the bus fun.
Most of us don’t really love our daily commute. And even though you soon recognize the same faces that get on the same bus at the same time every morning, it’s pretty rare that we talk to each other. We thought we could make public transport a little more fun.
So we put up 20 Bus Stop Derby bus stops with interactive 72-inch touch screens. We developed four addictive games that you can play right then and there while waiting for your bus—and since it’s even more fun to play together (and especially to beat someone), you can challenge players at other Derby stops to live head-to-head games. And you aren’t just playing for personal glory, you’re playing for your neighborhood.
The Bus Stop Derby pits 20 teams (20 San Francisco neighborhoods) against each other. So choose your neighborhood, rally your fellow commuters, and go break some high scores! The grand prize is a concert with OK Go that takes place in the neighborhood that wins the Derby. Have fun, and may the best neighborhood win!”
“Riders waiting for Muni buses at select stops in downtown will be passing the time playing video games, as well as the opportunity to win a concert by OK Go. The devices are being installed by tech giant Yahoo!.” From the San Francisco Examiner, click here for the full story.
“Yahoo’s involvement was the most interesting to me….is clearly a sign the company is still actively pursuing new and exciting opportunities.”From DailyDOOH , Click here for the full story.
“Games are the most popular type of mobile app, and to promote its own mail and other apps, Yahoo is putting a twist on mobile games.” From ClickZ, click here for the full story.
“Resembling giant iPhones (but 20x the size), these 72″ touch screens have been installed at bus stops in 20 different neighborhoods so that bored commuters waiting [for] the bus can play games and earn points for their neighborhood.” From Muni Diaries, click here for the full story.
“20 Muni bus shelters in San Francisco are getting a high tech makeover for two months as part of a the Yahoo Bus Stop Derby - a giant neighborhood vs. neighborhood challenge that ends with a huge free concert put on by Yahoo.” From Fun Cheap San Francisco, click here for the full story.
“Transit ads drive commuters to get their game on the go, vie for an OK Go block party.” From Yahoo! Advertising Blog, click here for the full story.