Posts Tagged ‘yellow pages’

Sorry “Christopher B. Dolan Law Firm,” But All Your New Phone Books Just Went Into the Recycling

Monday, December 8th, 2014

You know, I was just thinking how long it’s been since I’ve seen any waterlogged phone books stacked up on the Streets of San Francisco.

But now, they’re back, all over the place. See?

P1170517 copy

But then, nobody picks them up and then they’re garbage. Or recycling.

Hey, how many days does it take for an unwanted stack of phone books to become garbage? One? Two?

And hey, what about the plastic around the phone books – is that the recyclable kind? IDK.

And if a hundred get stacked up outside a large apartment building, then the super’s gotta go through and unwrap each one? Sounds like a chore.

Speaking of which, here’s a dozen or so 2015 415 books in a Recology blue bin:

20141207_132546 copy

Poor naive Dolan Law Firm – all that marketing money, wasted!

I’ve said this before – nobody in the 415 wants your product, phone book industry. What you all should do is deliver your books, unwrapped, direct to Recology and save us all a lot of trouble.

PS: “Opt out” is a lie. That’s just what they want you to do, opt out. Oh, please take all my information, you know, to prove I am who I say I am, so that the phone book industry can rest assured that “bad actors” aren’t impersonating me in order to deprive me of my phone book, for some odd reason, and I’m supposed to “opt out” each and every year, the better to keep track of me? OK fine. And oh, you dinosaurs have a “sustainability report?” Well why don’t you people print it out on paper and send it to me every year, whether I want it or not? GREAT!

You See Fewer Obsolete Phone Books Littering San Francisco These Days – Perhaps the Message is Getting Through?

Tuesday, December 31st, 2013

Let’s hope so.

On Duboce:

Click to expand

The Last Time an Ad in the Yellow Pages Worked: How FEMA Found an Aerial Photographer After 9/11

Wednesday, November 16th, 2011

After 9/11, FEMA needed somebody to go up in a chopper every day for nine months to document recovery and removal. A certain Mr. Brown was the man for the job.

Check it, from the NYT, via Todd Lapin:

“Do you do aerial photography?” the caller asked.

“Sure,” Mr. Brown said. “If you have a plane or a helicopter.”

“We have planes and helicopters,” the caller replied.

But, “The truth was, he had never done aerial work.” Uh oh.

Nevertheless, it was all good, and the rest is history.

From before the time the telephone book industry got demolished by the Internet:

Cameras sure were big back then, huh?