Man, I’d hate to be renting a car by the hour whilst driving from Arizona to the Bay Area.
Anyway, as seen in the 94117:
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Anything to save a buck, huh Zipcar?
Upshift is here, or at least it’s here in the Russian Hill and Nob Hill areas.
Here’s how it works:
“1. TAP A BUTTON – Anywhere in San Francisco. Get a car for the day with one tap. It’s that easy.
2. GET A CAR DELIVERED – Get a Small, Medium, Large, or Luxury vehicle delivered in 60 minutes. You drive it for the day & our driver rides off on a bike! Introductory rates from $49/day.
3. LEAVE IT ANYWHERE – Drop it off wherever you like in the city. We’ll come pick it up. That’s it. You’re done.”
So your rent-a-car will arrive double-parked at your front door with a green Bianchi or whatever on top and an inner-city sweathog inside. The Upshifter will simply hand you the keys and then pedal away.
(I’ll note that bicycle theft is an issue in San Francisco, just saying. Who’ll be the first Upshifter to lose his/her ride?)
All right, all the deets:
“Upshift is an exclusive, members only car club. Get the freedom of owning a private car with the luxury and convenience of a car service. Push a button, get a hybrid, SUV, or luxury car delivered. You drive it for a day. We pick it up when you’re done. No need to return to the same location as long as it’s in our zone (includes all of the core areas of San Francisco). We professionally operate a fleet of cars out of a single garage. Cars can only be taken out by the day only to start. Subscription pricing and recurrent bookings (eg, deliver a car every Tuesday at 7 am) for regular usage needs. The main limitation of carshare today is parking, not vehicle cost.”
Founded by Ezra Goldman. Who’s that?
Upshift makes getting out of town easy. Just push a button on your phone, get a car for the day delivered to your door, and get out of town. We’ll pick it up again anywhere in the city when you’re done, even at a different location from where we delivered, enabling a “one way” service. Payment is all done through your Upshift account, with no cash or card transactions and no paperwork.
Your next car fits in your pocket. And someday, it will drive itself to your door.
Upshift provides club members great cars on demand at the push of a button. We’ll pick up and drop off anywhere in the city- even in two different locations for one way service. Upshift provides more convenience and flexibility than car leasing with less cost, commitment and hassle.
We have spent over 2 years developing the model and getting backing from the world’s best carshare, autotech, and insurance experts around the world. Carsharing takes 9-13 cars off the road for each car we put on the road, unlocking new park space for more livable cities. We enable a transition to a car-free urban lifestyle, taking 1M cars off the streets, to save 10B pounds of CO2 per year by disrupting the car leasing market.
Well, welcome to town, Upshift.
It’s a mere formality now, this plan from July 11th, 2014 to give a metric ton of street parking spaces over to ZipCar and the like.
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Hey look, even spaces on the side of the block where I live.
Like, I don’t care, but man the NIMBY’s are not going to be happy with this, NOT ONE BIT! If the spaces get used too much, it’ll piss off the NIMBYs. But if the spaces get used not that much, it will also piss off the NIMBYs.
What’s next, spaces reserved for Avis and Hertz cars? Perhaps. Why not?
If you stop in one of these spaces in your private car, you risk a ticket. If you go and actually park in one of these spaces, you know, like you’ve been doing the past two decades, well, you’re going to get towed, with extreme prejudice. And that will run you $500-$1000. So, respect!
As with every other program SFGov does, some of us will win and some of us will lose.
Oh, hey, what about street cleaning? Is ZipCar going to get a pass on this or will they send somebody out to move the cars for two hours (ala Kramer in Seinfeld) or will something else occur? I know not.
[UPDATE: Oh, here we go:
“Anytime we change [Jay Primus means take away when he says change but oh well] parking, there is opposition,” he said. “The challenge for the MTA and the car-sharing [he means car rental, cause you know they are rental car cos.] companies is to get awareness of the benefits of car sharing. Academic research shows that … [yada yada yada.] But we know that communicating that will be a challenge.”
Oh Jay Primus, you are a Golden God! But we, the unwashed masses are so, so ignorant! Oh Dr. Primus, please make us “aware.” Oh Dr. Primus, please educate us! And keep up the great work with MUNI – no changes please, it’s already perfect!]
[UPDATE: Oh, here we go. Look who was there:
From left to right: Michael Uribe, General Manager, Zipcar San Francisco; Jane Kim, District 6 Supervisor; Dan Grossman, Regional Vice President, West Coast, Zipcar:
Here are the people who will greet you when you step into the new, bigger home office for ZipCar in San Francisco:
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It’s like a clubhouse, sort of.
All the deets:
“Newly Expanded San Francisco Zipcar Office Debuts
District 6 Supervisor Jane Kim and local Zipsters Helped Welcome Zipcar to its New Space
SAN FRANCISCO, July 22, 2011 – Zipcar, Inc. (NASDAQ: ZIP), the world’s leading car sharing network, announced the grand opening of its newly expanded San Francisco office, located at 191 2nd Street, South of Market. Zipcar celebrated the opening with a Ribbon Cutting ceremony with special guest District 6 Supervisor Jane Kim, along withan event for local-area members, who the company calls “Zipsters,” featuring a raffle and complimentary treats from Jamba Juice and the local Rib Whip food truck.
The new office is a result of Zipcar’s growing success in the San Francisco area and provides the city the opportunity to further reduce congestion, emissions and parking demand. Zipcar first began operations in San Francisco in 2005, with a fleet of 29 vehicles in three neighborhoods. Over the past six years, the company has grown to offer nearly 1,000 vehicles in over 33 neighborhoods throughout the San Francisco Bay Area, making San Francisco one of Zipcar’s most popular markets in the nation.
“We have an extremely enthusiastic base of Zipsters here in San Francisco, and I want to thank our members for their loyalty and for helping us grow to where we are today,” said Michal Uribe, general manager, Zipcar San Francisco. “With the opening of our newly expanded office and the addition of new cars this summer, we’re pleased to now offer even more convenient car sharing options to residents, college students and businesses in the Bay Area. Zipcar’s long-term vision is a world where car-sharing members outnumber car owners in cities around the world, and our growth in San Francisco is helping bring us closer to this vision every day.”
Zipcar provides a viable alternative to car ownership, making it an important component of a sustainable transportation network in San Francisco. National studies have shown that each shared Zipcar takes 15 privately owned vehicles off the road and that vehicle miles traveled per driver is reduced almost 50 percent when car owners switch to car sharing. In addition, a recent Zipcar survey revealed that Zipcar members reported a nearly 50 percent increase in the use of public transit after becoming members – in addition to a 10 percent increase in cycling and 26 percent increase in walking – all of which help to reduce congestion, mitigate traffic and parking issues, and help reduce the city’s overall carbon footprint.
Zipcar is the world’s leading car sharing network with more than 575,000 members and more than 8,000 vehicles in urban areas and college campuses throughout the United States, Canada and the United Kingdom. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com.
Or don’t dump your ZipCar, I don’t care.* Anyway, the news of the day is the arrival of RelayRides, straight outta the Boston, Mass 02134 area. So, next time you need a car, you just use your RelayRides card to rent your neighbor’s ride.
So it’s like ZipCar but a little different. And actually, it’s just like San Francisco-based GetAround.
Max here, with the biggest Apple monitor in all Christendom, wants to tell you all about. She realllllly wants to. Check the video
Uh, Max honey? You’re giving us about a 9 – could you drop that down to a 4 on the next take? Oh there is no second take? Oh, O.K., well, that’s a wrap.
Now sure, you can say how RelayRides sucks, the way they do on the Yelp in the Boston Area but Google just put a lot of money into RR, so the idea can’t be all that crazy, right?
Now, check their new blog to find out “Why a RelayRides Prius is much more green than any other Prius”
I’ll tell you, I could sign up my giant Toyota for this program but:
1. It’s probably too old;
2. You’d need to baby it, you can’t just floor it to go up a hill with a quickness; and
3. Don’t like the idea of leaving the keys inside the car(!). Baby, if you want to pimp my ride or whatever the kids call car theft these days, you’re going to need a big tow truck or a good way of getting my keys from me. I’m thinking that leaving my keys in my car along with a little sign on the windshield telling tout le Monde that I left my keys in my car, well that’s one step removed from Gone in 60 Seconds followed by a Midnight Run for The Border. The 415 is full of vultures, vultures everywhere, everywhere, non?
But you, you have a brand new Mini Cooper or Toyota Prius with an automatic, right? Or, conversely, you want to rent one for an hour to make a TJ’s run every now and then, right?
Well then, get all the deets, below.
*ZipCar is a little sneaky about how they automatically renew your membership, IMO. I mean, really, they’re just another rent-a-car outfit, right? If I were a cheesy MBA-type running ZipCar, at least I’d have a reminder email go out to people before membership renewal, but that’s why I’m not a cheesy MBA-type running ZipCar. The same thing with NetFlix, when they keep your money when you cancel. The 415 is full of vultures, vultures everywhere, everywhere, non?
SAN FRANCISCO, Dec. 14, 2010 – RelayRides, the world’s first neighbor-to-neighbor carsharing service, is launching in San Francisco on December 14, powered by funding from August Capital and Google Ventures. RelayRides provides car owners a user-friendly platform to safely lend their cars to their neighbors – and make money while providing convenient, affordable access to neighbors who need the occasional use of vehicles. Rather than putting new cars on the road like other carsharing services, RelayRides goes the eco-friendly route by leveraging existing, often idle autos. Neighbors help each other as car owners recover some of the costs of owning an expensive asset while providing a new, convenient transportation option for those in need of a car.
Effective today, car owners in San Francisco can set their car’s hourly and daily rates and make them available to pre-screened RelayRides members. For those who need occasional access to a car for errands or a day trip, RelayRides offers competitive rates, and is free to join. Rates start at just $6 per hour and include gas and insurance. A $1 million insurance policy is in effect during each reservation to provide peace of mind for car owners. RelayRides provides in-vehicle technology and an online reservation system that enables independent access via smartcard to borrowers. The in-vehicle technology tracks usage and provides vehicle security.
“Consumers are increasingly rejecting traditional forms of ownership, preferring to borrow rather than buy. RelayRides builds on this changing consumer behavior by enabling neighbors to support each other, both financially and practically,” comments Shelby Clark, founder and CEO of RelayRides.
When RelayRides launched in the Boston area earlier this year, its rapid adoption by auto owners and those in need of a car demonstrated its viability. The company has successfully recruited owners with basic vehicles such as Honda Civics as well as higher-end Porsches and Jaguars. “It’s the perfect thing for me,” says Anthony Burdi, a 2009 Prius owner in Boston. “It’s a good way to earn revenue from my car when I’m not using it, which helps me pay for gas, insurance and other running costs. At the same time, I’m helping a neighbor by providing them access to a car. I never thought of it and kind of wish I had, because it’s a great business to be in.”
“Car sharing between neighbors is great for San Francisco, as it will lead to fewer new cars on the road, which will help decrease congestion and pollution. That’s why I’m delighted to make my Prius available via RelayRides – it’s good for me, for my neighbors, and for my city,” comments Caterina Rindi, owner of a Toyota Prius, of San Francisco’s Potrero Hill neighborhood.
“Carsharing is a $12.5 billion global market that is thriving in both the U.S. and abroad. RelayRides is the first to bring this global trend to the hyperlocal level,” says Joe Kraus, Partner at Google Ventures and Board Director of RelayRides. “This growth is driven by the fact that carsharing is now a convenient, affordable and sustainable alternative to ownership.”
To learn more and enroll, visit http://www.RelayRides.com.
RelayRides is the world’s first neighbor-to-neighbor carsharing service. RelayRides enables car owners to make money while providing those in need of a car with affordable access to one. RelayRides is a venture-funded company backed by Google Ventures and August Capital.
More information about RelayRides and its service is available at: http://www.RelayRides.com.
Wheels akimbo (with more negative camber than an old-school BMW) and bits of glass falling off – that’s how this Volvo S40 sedan from Zipcar made it down the road in San Francisco the other day.
Somehow, somebody must have found a replacement plastic lens for the left rear and just popped it on. That’s a nice touch!
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