Common Ground Spirits, founded by Julian Peebles and Tory Brown in 2020, is a Berkeley-based craft distillery that embodies the spirit of unity and connection through their artisanal spirits. Their mission is to create premium craft spirits that foster conversation and bring people together, regardless of their background.
In This Article
Key Points
- Emphasis on the unique artisanal approach of Common Ground Spirits
- The significance of local ingredients and sustainable practices in their production
- The role of Common Ground Spirits in fostering community and diversity within the industry
The Rise of Artisanal and Sustainable Spirits
The artisanal spirit movement has been gaining momentum in San Francisco and Berkeley, with a growing focus on sustainability in the production of spirits. Common Ground Spirits is at the forefront of this movement, embodying the ethos of artisanal and sustainable production in their craft gin and bourbon expressions.
Local Ingredients and Their Impact on Flavor
Common Ground Spirits takes pride in sourcing their ingredients from California’s bounty, using locally grown grains and botanicals to craft their spirits. The terroir of the region plays a significant role in shaping the unique flavor profiles of their craft gin and bourbon expressions.
Craft Gin and Bourbon: A Deep Dive
Common Ground Spirits’ Gin 01 is a modern style gin that is crisp, refreshing, and perfect in an elderflower gin & tonic. Their craft bourbon expressions are also making waves in the resurgence of bourbon making in California.
Unity and Connection Through Spirits
At the heart of Common Ground Spirits is the belief that everyone should be appreciated, understood, and loved for who they are. They aim to create craft spirits that foster conversation and bring people together, regardless of their background. The distillery actively participates in community events and outreach programs to promote unity and connection.
Diversity and Representation in the Spirits Industry
As a Black-owned business, Common Ground Spirits is contributing to the diversity and representation in the spirits industry. The founders, Julian Peebles and Tory Brown, are also mentoring those interested in the industry, helping to foster new talent and promote diversity.
The Role of Craft Distilleries in Local Economies
Craft distilleries like Common Ground Spirits are making a significant impact on the local economies of San Francisco and Berkeley. They contribute to the tourism sector and have a symbiotic relationship with the craft food and spirit marketing scene.
Mentorship and Education in Artisanal Spirit Production
Common Ground Spirits is committed to mentorship and education in the artisanal spirit industry. They actively participate in competitions like the San Francisco World Spirits Competition, which plays a crucial role in educating and showcasing the best in the industry.
FAQ
What makes Common Ground Spirits unique in the artisanal spirits market?
Common Ground Spirits stands out for their commitment to using local ingredients, sustainable practices, and their mission to foster unity and connection through their craft spirits.
How do local ingredients influence the taste of Common Ground Spirits’ products?
The use of California-grown grains and local botanicals in their craft gin and bourbon expressions contributes to the unique flavor profiles that are shaped by the terroir of the region.
What community events does Common Ground Spirits participate in or host?
Common Ground Spirits actively participates in and hosts community events, neighborhood fundraisers, and nationwide outreach programs to promote unity and connection.
How is Common Ground Spirits contributing to diversity in the spirits industry?
As a Black-owned business, Common Ground Spirits is contributing to the diversity and representation in the spirits industry. The founders are also mentoring those interested in the industry, helping to foster new talent and promote diversity.
What are some ways Common Ground Spirits is involved in spirit industry mentorship?
Common Ground Spirits is committed to mentorship in the artisanal spirit industry, actively participating in competitions like the San Francisco World Spirits Competition and mentoring those interested in the industry.
